Sessions at SXSW Interactive 2012 about Audience and Content with audio

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Sunday 11th March 2012

  • Design for Your Audience Not for Yourself

    by Tom Censani

    With Dribbble, Forrst and other curated sites, the designer's attention has shifted focus to impressing his fellow peers and mimicking influences rather than who we should be focusing on: our audience. We're beginning to lose sight on delivering content in a meaningful way to the people who regularly traffic our sites.Design is beginning to look homogenous and more like a pattern of trends within the design community. Original design should be presented in a way that resonates with the audience and helps the designer grow without losing his own identity in the community.

    At 4:15pm to 4:30pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

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