Sessions at SXSW Interactive 2012 about Domain Names with audio

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Sunday 11th March 2012

• dot.wtf? top.level.domain.names. will.change.the.web

  by Rob Garner

  With ICANN's rollout of new vanity TLD's this year, marketers, IT, and legal professionals have many questions the implications and impact on their respective areas of business. While conceivably anything past the "." can now be registered and used as a proprietary presence or open registry, the price of entry makes this a heavy consideration for even the largest enterprise businesses. This session will discuss the implications of new TLDs, discuss the birth of the "search optimized gTLD," review a history of other gTLDs such as .travel, .jobs, .asia, and .museum, and review some of the possible proprietary and registry applications of a new TLD. An overview of the registration, auction, and challenge process will also be presented. Voteforthispanel.now, and we look forward to SeeingYou.There.

  • Domain Names

  At 3:30pm to 3:45pm, Sunday 11th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

  Coverage audio clip slide deck