Sessions at SXSW Interactive 2012 about Entrepreneur with audio

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Saturday 10th March 2012

  • X of Y: How to Ensure Your Startup Is Defensible

    by Peter Coles, Katia Beauchamp, Eric Koger, Sam Shank and Dave Gilboa

    Entrepreneurs often pitch their ideas as “the X of Y”. Match.com for farmers… Foursquare for parking lots… Gilt Groupe for grandparents. It is both efficient and lucrative to take what already works and extend it to a new niche, a new country or a new context. Innovation through localization or specialization has launched many successful businesses.

    On the flip side, say you have a truly innovative and disruptive idea. Good for you! That’s only the beginning. Companies like Groupon and Gilt launched with unique business models, but now they each have a slew of imitators and have spent fortunes to stay at the front of the pack. In a time of easy capital, fast development and expensive intellectual property rights, how else besides capital can a company stay defensible?

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon B, Hilton Austin Downtown

    Coverage audio clip

Sunday 11th March 2012

  • Encouraging Innovation and Empowering Entrepreneurs

    by The Honorable Jerry Moran

    Startups are an important part of the American economy. Over the past three decades, companies less than five years old have accounted for nearly all net job creation in the United States. Yet, recent data on startups indicate that the startup engine is slowing down, as new businesses hire fewer employees than in the past. Led by U.S. Senators Jerry Moran (R-Ks.) and Mark Warner (D-Va.), policymakers in Washington are realizing the importance of entrepreneurs to job creation, innovation, and economic growth. To revive the startup engine and jump-start the economy, Senators Moran and Warner introduced legislation called The Startup Act.

    The Startup Act is based on a simple premise: the easier it is for creative individuals to take risks and start a business, more jobs will be created. The Startup Act addresses the need to reduce regulatory burdens, rewards patient capital invested in startups, provides tax relief to help startups grow, supports research conducted at American universities that spurs innovation, and creates new opportunities for American-educated foreign students and entrepreneurs to stay in the United States where their high-tech skills and new ideas will fuel growth.

    The Startup Act incorporates key recommendations made by President Obama’s Council on Jobs and Competitiveness, the Kauffman Foundation, and entrepreneurs across the country. Senator Moran will speak about his bipartisan legislation and the urgency of capitalizing on the unique attention policymakers are currently giving to startups.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon C, AT&T Conference Center

    Coverage audio clip

  • Startup Genomics: Maximize Success and Avoid Death

    by Shervin Pishevar, Bjoern Lasse Herrmann, Ashley Brown, Max Marmer and Jacob Mullins

    Ivy League degree? 401K? VP of what? Screw that. Entrepreneurship on a global scale is exploding, facilitated by a growing ecosystem of resources and supporting institutions to help startups succeed. However, there is a significant difference in quality amongst these varying institutions, people and content. In this panel we will help the audience discover and navigate the emerging startup support ecosystem. Whether you're currently fielding inquiries from Pepsi, applying to TechStars, or negotiating an angel investment for your third startup, the members of this panel will lend expertise within the following four core areas:

    1. Tools: Startup Genome, Mixpanel and Kissmetrics which help you to track your progress and make better decisions
    2. Supporting institutions: Accelerators, Service Providers, VCs, Market Entrance Partners
    3. Science and Education of Entrepreneurship: Eric Ries, Steve Blank and other thought leaders release content that is transforming the way entrepreneurship is done.
    4. Corporate Partnerships: working with companies like Facebook, Google, Microsoft and Twitter, for better distribution, valuation and M&A.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

Monday 12th March 2012

  • Co-Opting Black Market Innovation

    by Alexa Clay

    What do pirates, terrorists, computer hackers, and inner city gangs have in common with Silicon Valley? Innovation.

    In this talk, you’ll be exposed to emerging forms of underground innovation happening in the informal and black market economies. The “deviant entrepreneurs” that make up the black market are not mere threats to our social and economic stability, but also present us with real best practices that can be applied to business thinking.

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon E, AT&T Conference Center

    Coverage audio clip

  • Silicon Alley: Startup Ecosystem That Never Sleeps

    by Kristy Sundjaja, Liz Crawford, David S Kidder, Barry Silbert and Divya Gugnani

    Start spreading the news...the New York City tech renaissance is underway. ‘Silicon Alley,’ as NYC’s booming tech startup cluster is known, has a vibrant culture with unique competitive advantages. Through its recent rapid expansion, Silicon Alley has outpaced Boston and begun to rival Silicon Valley. What will Silicon Alley look like in 10 years, and how does tech community collaboration and competition foster its growth? Can your startup 'Make it in NYC?' Join us as leading NYC entrepreneurs discuss the strategic factors contributing to the ongoing evolution of NYC’s diverse, cross-industry startup ecosystem.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

Tuesday 13th March 2012