Sessions at SXSW Interactive 2012 about Europe with audio

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Sunday 11th March 2012

  • The European Tech Art Scene

    by Simona Lodi and Jasmina Tesanovic

    Turin, once the capital of Italian cinema, has created a tech art scene. Turin's "Share Festival" began six years ago as an international fiesta of Internet art, and has since become famous for installations, interventions, provocations and freedom-of-expression issues. Share director Simona Lodi will show video work by Paolo Cirio, Liens Invisibles, Stelarc, Lia, and Lucas Bambozzi. Bruce Sterling and Jasmina Tesanovic will describe the work of judging tech art, and how a Texan and a Serbian gleefully participate in a European creative scene.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

Monday 12th March 2012

  • Europe Is Different, so Adapt Your Strategy!

    by Bastian Scherbeck

    Nowadays, everyone seems to be focused on China as the worlds 'next' market. However, the European Union has a larger combined economy than the US, with the largest markets within it being Germany, France, the UK and Italy. With European social media use dominated by Facebook, you might assume that the an identical platform allows for easy application of US-focused social media marketing approaches to the countries of the EU.

    It couldn't be further from the truth - From tonality, to the willingness to share, to the topics of data security and privacy: In terms of being social online, Europe is different from the US. And Europe is different from Europe. Therefore: adapt your measures! If you want to successfully market your brand and products on a pan-European level – this is the session you need to attend!

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon D, AT&T Conference Center

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