Sessions at SXSW Interactive 2012 about Fashion and Content Strategy with audio

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Friday 9th March 2012

• The Fashion Fog: Redefining Content & Commerce

  by Alisa Gould-Simon, Allison Kellman, Claire Mazur, Erica Cerulo and Lauren Sherman

  Commerce and content have never been so intertwined. Fashion editors are jumping ship from magazines to join leading e-commerce platforms, while editorial destinations are introducing local deals and e-shops left and right. But does content really generate commerce? What do social shopping and style sharing apps, YouTube's haul community and digital influencer-focused affiliate programs say about the way consumers are spending their time and their money?

  • Commerce
  • Content Strategy
  • Fashion

  At 5:00pm to 6:00pm, Friday 9th March

  In Capitol E-H, Sheraton Austin Hotel at the Capitol

  Coverage audio clip