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Saturday 10th March 2012

  • Mobile Games: The Secret Sauce Is Social

    by Eiji Araki

    As the popularity of mobile games continues to experience rapid growth, social elements are emerging as the significant ingredient to successful games - and for good reason. They are the future of mobile gaming.With the proliferation of smartphones in America, it is the right time to usher in a next generation of mobile gaming that is social at its core. Eiji Araki, SVP of Product at GREE International, Japan's leading mobile social gaming platform with 5 years experience in making successful social games, will discuss user behavior and key game mechanisms that make games popular. Eiji will focus on the 3 essential parts of a game: user acquisition, engagement, and monetization in the context of both game design and social design. He will discuss the role of long and short term game cycles, the necessity for a social graph, the importance of fostering cooperation, competition, and communication, and platform requirements.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

Sunday 11th March 2012

  • Make a Kinection: The Future of Interactive Design

    by Amish Patel

    Make the Kinection!

    Microsoft Kinect is the technology which is undoubtedly poised to unlock the next generation of digital design and allows us to bridge the gaps between physical and digital.

    As Kinect becomes more prevalent, more open and generally smarter we need to look at how this new technology expands our palette of interactive experiences.

    Join members of the XBOX Design team in a conversation about the essence of Kinect, the power it holds, its unique challenges, capabilities and a glimpse into the future!

    At 9:30am to 10:30am, Sunday 11th March

    In Salon J, Hilton Austin Downtown

    Coverage audio clip

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