Sessions at SXSW Interactive 2012 about Media with audio

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Saturday 10th March 2012

Sunday 11th March 2012

  • It’s Funny ‘Cause It’s True: Battling Bad Media

    by Candace Clement, Erin Gibson and Eddie Geller

    Are programs like the Daily Show with Jon Stewart providing better access to news and current events than traditional news outlets? Why are we subjected to hours of reality TV that portray women as appearance-obsessed maniacs? And people of color are just in the media to fulfill stereotypes, right? Something is very wrong with this picture. But it does put a lot of fuel on the comedic fire…

    Arm yourself with all the facts and figures you want, but sometimes the best way to tell a story or reveal the true nature of a situation is comedy. If done well, satirical takes on everything from politics to reality television are actually tools for change.

    This panel is about having a few laughs, discussing comedy's role in social change, and talking about how humor can help us create policies that will lead to better media.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • Occupying Media: 24 Hour Protest People

    by Charles Wyble, Colin Delany, Boyd Carter, Kira Annika and Priscilla Grim

    The Occupy Wall Street Movement began in September, 2011 with the goal of holding a 24/7 public protest at the nerve center of American finance. Uniquely among American mass protest movements, the "occupation" used a variety of specially configured audio, video and social media resources to built an independent media capacity to extend the reach of its message and bypass mainstream media filters. These systems emphasized the role of the citizen observer over traditional media engagement strategies, and by creating "news" and validating events through shared experience, they helped the occupation movement achieve and sustain critical mass. This panel features members from various occupation sites who have worked on national media efforts.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

    Coverage audio clip

Monday 12th March 2012

  • State of the Media Democracy

    by Phil Asmundson and Robert Underwood

    Digitization is transforming the media and entertainment industry full stop. But is the industry evolving quickly enough to meet consumer demands—demands that differ greatly from one generation to the next? In this discussion, industry executives will react to data from Deloitte’s sixth edition of the State of the Media Democracy Survey which provides insight into the media consumption behaviors and preferences of generations around the world.

    For more information on the State of the Media Democracy survey visit: www.deloitte.com/us/mediademocracy

    At 9:30am to 10:30am, Monday 12th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Detached Messages: Immersive and Spatial Systems

    by Adam Pruden and Albert Hwang

    Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Albert will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • Have Latin American Media Become Social?

    by Valdir Ugalde

    The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
    This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

    At 12:30pm to 1:30pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

  • Civic Media Projects in Latin America

    by Miguel Paz, Lu Ortiz, Jorge Luis Sierra and Yesica Guerra

    In this panel we will hear from the actors who developed, designed, implemented or applied projects that use social media and digital technologies to attempt social change. It is fundamental to evaluate the projects from the point of view of the strategic choices their creators made in order to generate analytic common basis and accumulate knowledge. It is also important to hear from the actors themselves on what has worked in their particular contexts and what has not. Latin America is still a space where technological innovation is put to the test by implementation, budget restraints, and connectivity limitations. The adaptation of technologies, the language constraints and the cultural challenges will be discussed in respect to the ways in which social change is motivated by technology. This panel will amass experience from Mexico, Panamá, and Chile.

    At 3:30pm to 4:30pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

  • Media Measurement: Science, Art or a Load of Crap

    by Ken Shuman, Kelly Mills, David Armano and Brendan Lewis

    We are quickly moving to a time where PR is transitioning from a cost center to a highly measurable conduit to client/customer acquisition tool. Accountability and measurement is key in all campaigns from product launches to company profiles and beyond. Whether you are on the agency side or lead an internal pr department, measuring pr success has never been easier.

    PR used to be described as an art but now it is a science. In the past, you would look at the number of eyeballs that “should” have seen an article or the total number of articles an announcement received. Both of these are pointless measurements especially in this day and age where you can precisely measure the impact of a companies news and social campaigns.
    In our day-to-day lives, we use Omniture to determine which articles lead to the most clicks to your website. We use Radian 6 to determine the influence your announcement had throughout social platforms. We leverage Wildfire Interactive to compare the growth of fans and followers against the competition. We use Facebook Insights and url shorteners to see how company and product announcements have directly increased fans.

    Measuring success and sharing these insights with clients or your CEO/CMO can lead to bigger budgets, more effective campaigns and help raise awareness across organizations about the impact communications are having on the company’s success.

    At 5:00pm to 6:00pm, Monday 12th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage audio clip

Tuesday 13th March 2012

  • The iPad Theater: The Convergence of Film and Interactive Media

    by Matthew Cohen, Jeff Blagg, Rafael Ruiz and Lowell Bartholomee

    With the release of Holy Hell, the first movie to premiere as a Ipad App, a new distribution frontier opens up for independent filmmakers. As a new business model of DIY cinema, the app suggests a new model for release, serializing the movie in distinct chapters that include additional Transmedia bonus materials. The filmmakers (Rafael Antonio Ruiz and Lowell Bartholomee and programmer Jeff Blagg) document the intricate production process involved in adapting their film to this emerging format as well as how the app also opens up new narrative strategies, creating a new business model for cinematic material.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Birth of Interactive Entertainment: Avatar to Björk

    by Scott Snibbe

    For twenty years, Scott Snibbe has advocated for a new form of interactive entertainment that moves beyond video games to treat interactivity as a full medium in its own right. He argues that interactivity has the same potential for emotional impact and engagement as cinema and music. In this talk, Snibbe will present two of his companies’ most powerful interactive experiences from last year, which point to the growing maturity of this medium: Björk’s Biophilia App, the world’s first App Album; and The James Cameron Avatar Experience, a fully immersive gestural interactive exhibition.

    Scott Snibbe will discuss these two ends of the interactive spectrum, and the space between: from intimate apps beneath our fingertips, to fully immersive, social exhibitions spanning thousands of square feet. He will situate this work among selections of twenty years of his companies’ interactive exhibits, interactive art, and interactive music, as well as key examples from the last 30 years’ history of interactivity, and make a bold claim for the rise of this medium to rival movies. Snibbe will also discuss the educational, societal, and industry benefits of interactivity; and the joys, challenges, and research involved in the creation and distribution of these new forms of interactive media.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

    Coverage audio clip

  • Policy Effects of Media Portrayals of Hacktivists

    by Molly Sauter

    Hollywood and the international news media delight in presenting us with depictions of hackers and hacktivists as subterranean Ohmian "Super Users," capable of hacking *all* the ISPs with a few keystrokes in between shots of Red Bull. How do these depictions, both in fiction and news coverage of hacktivist actions, affect the development and implementation of Internet policy and regulations? In this talk, I'll be examining how media coverage and depictions of hackers and hacktivists has changed as the hacktivist movement has developed since the 1980s. I'll be describing how such coverage, from "Sneakers" to photo galleries of Fawkes-masked Anonymous protests, influences policy on subjects from intellectual property and communications regulations to information security and cyberwar. I'll be questioning what these trends of laws, regulations, and apparent media biases mean for the future of hacktivism and digital activism.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Salon A, AT&T Conference Center

  • The Global South Drives the Future of Media

    by Fernando Madeira

    Terra Networks CEO and co-founder Fernando Madeira will discuss behavior and trends of consumption of news and entertainment, particularly music and video, in Latin America. Just as sports has become entertainment, entertainment has become news. What do people really expect of the media? Madeira believes that only digital delivery can meet their expectations. After all, 100 million Latin Americans can’t be wrong.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Salon E, AT&T Conference Center

    Coverage audio clip