The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to inundate them with marketing. And so they resist. The next-generation of SoMoLo, however, will delight people by providing highly targeted, context-rich communications that keeps the control in their hands. New technologies will leverage newly accessible data gleaned from user app usage, local search results, social streams and location to speak with people on their own terms, in ways that add meaning and convenience. Panelists will share their experiences with and advice on how to leverage SoMoLo data to engage mobile users in ways that personalize content to keep consumers coming back time after time. They will review the spectrum of available channels, emerging techniques, and showcase a handful of savvy brands that are trailblazing and nailing it perfectly.
Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.
The future of mobile interaction & feedback networks may not be wrapped in a mobile phone interface at all. Let’s talk about what feedback networks and invisible information gathering can mean for mobile experiences now and in the future.
We’ll talk about:
•Contextual feedback (imagine your phone buzzing three times when you walk up to the bus stop-indicating that a bus is three minutes away)
•Context prompted information aggregation, (imagine your phone automatically collecting the “business cards” of all the people you meet today- whatever information they made public through their OWN network)
•Networked complimentary functionality (imagine your mobile device automatically syncing with the ATM as an entry device, with that television in the window as a remote control, with that lock as a keypad, etc.)
by Charles Ying
by Jen Simmons
HTML5. It's more than paving the cowpaths. It's more than markup. There's a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We've been limited in what's possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That's not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don't just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.
by Gordon Beatty, Ryan Hughes, Jack Jania and Toni Merschen
The credit card industry in America has backed itself into a corner - the rest of the world moved to EMV while the U.S. drug its feet. The US is now the only G20 country not utilizing chip and PIN or contactless payment solution. The mobile payments industry is careening down a similar path. Each player in the mobile payment space is vying for control over the consumer and, in the end, profit. It is beneficial to have so many solutions to meet different consumer needs, but they must be backward and forward compatible with the ability to easily integrate into all available MNOs, FIs and other third party outlets. An open system where all of these payment methods can work together is essential to the mass adoption and success of mobile payments. This panel will discuss the history of payment (focusing on credit card use as it applies to mobile payment), security issues, open systems/competing solutions and hurdles facing the industry. This session is part of the Big Data Track sponsored by Gemalto.
The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.
This is not a panel about SoLoMo metrics or the panacea Brands are looking for. This panel will show you how two community leaders are organizing their neighborhoods to leverage the latest Social and Mobile marketing strategies.
National Brands and popular apps have done a good job educating users in metropolitan areas to understand loyalty programs and location opportunities. But small business owners are not leveraging these services or when they do, they are making partnerships with companies that do not have their best interest at heart and do not provide a follow-up action plan.
Learn how two friends organized their Destin, Florida and Memphis, Tennessee communities to set up the foundation for successful SoLoMo programs for both small business owners and their customers. This panel will cover the challenges and success stories of educating business owners about the benefits of claiming their Google and Facebook Place all the way to setting up Foursquare specials, Facebook Offers, accept Google Wallet payments and the role BarCamps and the Chamber of Commerce played in the SoLoMo Revolution.
Tools like Nike Plus and FitBit, apps like Lose It, Run Keeper, and Skimble, and communities like Daily Burn and Spark People are helping to change everyday workouts from a solitary to a social pursuit. The magic of these devices, tools, and communities enables people to track their fitness, undertake fitness programs, track and share their progress overtime, and learn from peers and professionals. This panel will look at where it’s all headed and what it means for everyday interactive experiences. Conversation will include the provocative question: can the Internet make you fit?
by Eiji Araki
As the popularity of mobile games continues to experience rapid growth, social elements are emerging as the significant ingredient to successful games - and for good reason. They are the future of mobile gaming.With the proliferation of smartphones in America, it is the right time to usher in a next generation of mobile gaming that is social at its core. Eiji Araki, SVP of Product at GREE International, Japan's leading mobile social gaming platform with 5 years experience in making successful social games, will discuss user behavior and key game mechanisms that make games popular. Eiji will focus on the 3 essential parts of a game: user acquisition, engagement, and monetization in the context of both game design and social design. He will discuss the role of long and short term game cycles, the necessity for a social graph, the importance of fostering cooperation, competition, and communication, and platform requirements.
Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket! Apple iOS devices are powerful filmmaking tools that have dramatically leveled the playing field and now allow anyone with a story to tell access to robust shoot & edit technology that enables them to produce it. Our panel brings together filmmakers and technology experts to discuss the creative possibilities and personal & professional opportunities available because of this new digital filmmaking equipment and the community supporting it.
In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.
Building great online and mobile products is hard enough with a small team and limited resources, so why add to the difficulty by embracing “privacy by design” principles? With so many free, easy web tools available and an “everyone else is doing it” mentality, why take time to create extra user controls and transparency? The reality is your users are starting to understand the issues and will soon demand it. You should demand it too. But most online tools compromise user privacy at some level, and almost none provide the new benefits that result when privacy is baked in from the start. So, what to do? You can build your own tools, requiring time, skill, patience, and functionality trade-offs; pay a third party for their tools; or adapt open source solutions. Or you can shrug your shoulders and roll the dice... In this session, learn how the CTO of Personal, a private personal network and data vault service, has built privacy into the company’s DNA and how you can too.
by Paul Gelb
NFC is not a new or particularly sexy technology. For years it has failed to gain traction amongst consumers and businesses as a mobile payment solution. Yet recently, NFC has been a major focus of tech giant uber-disruptors, venture capitalists, start-ups and marketers. Why? NFC yields a much broader opportunity than what arises from contact-free payments and a slice of transaction fees. NFC can connect a consumer with the physical world in ways that generate an infinite number of new engaging interactions for consumers and valuable data points for businesses. This panel will discuss which engaging NFC consumer experiences will drive user adoption, and how NFC will ignite billions of dollars of incremental revenue from user data, marketing services and new mobile powered products.
When money flows frictionlessly, good things happen. Good things for small businesses. Good things for consumers. Good things for the economy as a whole. The game layer and the mobile payments space are on a crash course, and it's going to be awesome. So awesome that it’ll force credit card interchange rates to zero and pump 50 billion dollars a year back into the economy. Sounds crazy, but before Al Gore invented the internet, we never imagined information would flow so freely. As soon as the friction was removed from information-transfer, a new economy emerged that changed the way we do business. The same is about to happen with money. It's just another medium of information, and it's high time to suck the friction out of the economy. There are two elements driving this transition to interchange zero 1) the technology that’s driving fees down (along with some far-reaching legislation thanks to Dick Durbin) and 2) the information inherent in payments that’s being leveraged to drive revenues up. Join Seth Priebatsch, Chief Ninja of SCVNGR + LevelUp for a fast-paced session on how a combination of mobile payment startups (even the ones being formed by big companies), The Durbin Amendment, and a tipping point in consumer behavior will completely change the way we think about money -- maybe even re-wire how our economy works.
The ubiquity of mobile devices gives us an unprecedented view into human mobility. Smartphones of today provide precise information on location, orientation, and trajectories of their users. Study of anonymized, aggregate collections of data allow insight into human behavior that can greatly benefit our understanding of society while preserving individual privacy rights.
In this panel we discuss the promise and implications of analyzing mobile device data on a massive scale, specifically towards improving the cities of the future. The goal of almost any urban planner and policy maker is to make cities more user-friendly and more sustainable. Traditionally, improvement initiatives have slow feedback loops. Aggregate mobile data allows for fast understanding of the impact of any policy changes (such as installing bike lanes or congestion pricing), encouraging more of a test-and-learn environment, and ramping up city efficiency.
Our panel will contain a diverse set of people who can address different aspects of this issue: researchers and data analysts to discuss what we can learn from the data, network carriers to discuss the technologies and infrastructure needed, and policy makers who can address the potential impact of this data.
by Scott Jenson
Mobile apps are on a clear trajectory for failure. It’s just not possible to have an app for every device in my house, every product I own and every store I enter. Much like Yahoos original hierarchy gave way to Google’s search. Applications have to give away to a ‘just in time’ approach to applications.
This talk will explain how applications must give way to a more universal approach to application distribution, one based on the mobile web and cloud services. The problem of course, is that the mobile web has both hands tied behind its back. Any mobile app today is locked away behind a browser ghetto: in effect, a sub OS inside a larger mobile OS.
This isn’t just an arbitrary technology debate, a just-in-time approach to application functionality can unleash entirely new sets of application, ones which are impossible with native apps.
This talk will layout how this problem can be fixed, and what changes need to take place, outside of just HTML5, for it to happen.
We are announcing something completely new ‐ Adobe will be unveiling a new product for web designers and developers to help with their mobile web workflows. Come to the see the live demo and check it out for yourself! Follow @AdobeSXSW for the latest information.
Mobile advertising spending is poised to top $1 billion in the U.S. for the first time, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.
As online advertising reaches a tipping-point into the mobile arena, there is a glaring realization that the mobile ecosystem is not ready to handle the predicted advertising volume and growth.
This panel will focus on one area that is hindering the scale of rich-media in-app advertising – proprietary software development kits (SDKs). In order to execute a rich media in-app campaign, ad networks require that publishers implement unique software into each campaign. Developers have to expend significant time and resources to learn and implement the coding requirements, and when multiplied over several ad partners it becomes a burden and hindrance on growth and adoption. By introducing a standard open-code SDK, the industry can overcome this roadblock in time to capture the tide of advertising budgets headed in the mobile direction.
This session will cover the evolution of the in-app advertising ecosystem, as well as highlight the current issues with implementing a rich media campaign. Finally, it will offer solutions, including an open-code SDK and other initiatives that are currently in progress.
by Bryan Nunez and Harlo Holmes
With the ready availability of social media, digital databases of ID photos, high-resolution cameras and free, powerful face recognition software that can run on smartphones, we are entering into an unprecedented shift in the visual privacy of everyday people. Technology that was once the domain of authoritarian states, is now being put to use by the hottest tech startups, who often lack the capacity or capability to consider the broader cultural impact.
What right do people have to control personal images in a socially-networked age or to be visually anonymous in a video-mediated world? Startups like Viewdle are building compelling user experiences that correlate people who appear in photos taken with your smartphone, with all of the profile photos stored in your address book and social graphic. The question is, how is it decided who can be recognized and indexed, how and when, and where does control of that record reside?
The ObscuraCam project (developed by WITNESS and the Guardian Project, funded by Google) will be shared as one countermeasure to these trends. It is a mobile app that allows users to automatically conceal faces or objects in photos and video, using pixelization, masks or redaction. It also removes extra metadata, such as GPS location, often stored in media.
Bryan Nunez will represent WITNESS, presenting human rights advocacy driven user stories and challenges. Harlo Holmes will counter with "privacy by design" technology solutions.
Dentsu, a Japanese advertising giant has been trying a new frontier of marketing in a society where virtually everybody has high speed mobile Internet connection. In this session, by introducing the cutting-edge Japanese Interactive Arts, we will reveal why those unique arts were born and how they have been received, supported and evaluated by mobile-driven Japanese society. This panel will tell you what it is like to live in 24/7 connected communication infrastructure and show where the future of mobile marketing is heading.
Usability has come a long way since the dark days before "Designing with Web Standards". Now nearly all companies see the value of UX in their digital designs. But despite heightened focus on the user and a growing awareness of accessibility concerns, implementation of accessibility standards have often fallen victim to time pressures and obsolete design practices. Disabled users struggle through sites missing alt tags, keyboard inputs or text alternatives. Enter devices like the iPhone & Android … and the iPad.
With the proliferation of non-desktop devices and browsers like tablets and gestural smartphones, suddenly more people are finding that the web isn't as nice and clean as they remembered: broken formatting, too small text, hover functionality that doesn’t work, and entire swaths of the web rendered as Flash-based wastelands that millions can’t access.
We've now discovered that by solving for many of the issues that iOS and other mobile users face, we can also solve for the most prevalent accessibility issues. Using side-by-side examples and case studies, I'll show how we can make sites more accessible and more usable by mobile devices. Through combinations of better markup, HTML5 and CSS3 functionality and better scripting, we can serve two masters at once. Better yet, in some cases, we can take advantage of the accessibility capabilities built into newer mobile devices to make the digital experience even better than they would get on the 'old web'.
by Chad Mureta
Keywords, colors, graphics, ads, special features, cross promotions—when it comes to apps, there are so many details that, when executed correctly, can make the difference between 1000 downloads and 100,000. As the founder of Empire Apps and co-founder of T3 Apps and Best Apps, three mobile application businesses, Chad Mureta is a veteran in the app industry. In the last 3 years, he has created 46 apps and garnered over 35 million downloads worldwide. And he did it without a background in technology. Since he conceived his first app—FingerPrint Security Pro which generated about $500,000 in revenue—Mureta has acquired a breadth of knowledge and insight into the mobile application market, learning as much from his mistakes as he did from his successes. His expertise in this relatively new business model comes from hands-on experience and his meticulous scrutiny of every aspect of developing and marketing his many apps. In this session, he’ll share secret tips and tricks for bringing a successful app to market.
As the rise of iOS, Android, and the Mac App Store brings more web developers into the world of native applications can our existing processes and best practices survive the transition? How can we release early and often in an environment where each update must pass through a review process? How do we aggressively refactor code when outdated clients must be supported? Can we iterate efficiently on features when design changes require more than a stylesheet update? A group of experienced web, mobile, and native app designers and developers will discuss our experiences working on native applications. We will explain what unexpected challenges we encountered coming from a web background, what strategies have helped us design and develop native applications, what did not work, and what we should learn from experienced native application developers.
by Jon Wuebben
“Content is Currency: Developing Powerful Content for Web & Mobile” is the latest, most definitive book on web and mobile content development. Using the latest research, best practices and case studies, it is positioned to change the way companies everywhere view and value their website, mobile and social media content – forever. Come find out how you can dominate your market with compelling content that connects. “Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why...and then how exactly to operationalize content marketing within your business, read this book!” - Joe Pulizzi, Founder, Content Marketing Institute
There are tools and tutorials out there to teach developers all sorts of things about mobile apps, taking them from "Hello World!" to sophisticated products ready for the big time. But if you want help building privacy into your app, that's a lot harder to find.
This workshop seeks to change that. Through demos of existing resources and Q&A with attendees, we will provide you with the tools and skills you need to build the next killer mobile app while protecting your users' privacy and avoiding the media firestorms and government investigations that can kill a fledgling product.
We'll include hands-on demos of existing apps and developer kits and tools that help you think through and address the privacy implications of the data you collect and use. We'll also discuss what other resources are needed to give designers and developers the ability to meet their deadlines, pull in revenue, and still stand up for their users' privacy.
In the intersecting worlds of music and social, how are startups and artists working together to enhance the music experience? By embracing mobile and social networks, bands are able to connect with their fans and interact with them directly. Companies like GroupMe, Mobile Roadie and GetGlue provide platforms for direct communication between fans and music labels, artists and festivals, fans use them to pull in info about their favorites and share the experience with their friends. During live events, mobile networking apps are helping people connect, coordinate plans and interact with their favorite musical personalities. By using technologies like these, artists and festivals can grow their fanbase, maintain loyalty and utilize a direct channel to provide relevant information to their fans, wherever they are, in real-time. These panelists will share their experiences working with music labels and how they went about building apps to provide consumers with the best music experience.
by Sam Shrauger
These days everyone is talking about the mobile wallet and how consumers will be able to pay with phones. Some technology companies are pushing mobile wallets, claiming they have the next breakthrough for future payments.
But why are people going to choose to tap and go with their phones rather than swipe their credit cards? And what benefits does the mobile wallet give to retailers?
People don’t want a digital version of their existing wallet. That's too limiting. They want to get back control of their money and be given the flexibility to shop and pay – anytime, anywhere and in any way that they choose.
You may wonder what new solutions are being provided to consumers and how they will be changing how we pay…At the end of 2011, PayPal will release new payments solution that will change the way we shop and the way we pay. Like no experience you have had before, imagine a technology that puts choice, flexibility and control in customers’ hands. PayPal will show you the latest in the industry and speak to a future you didn’t know would be here so soon.
More than $3,500 transacts over the PayPal network every second. As the leader in digital payments, PayPal predicts that we will be able to live our lives digitally by 2015 – choose this session to find out how.
Usability testing is an interaction designer’s bread and butter, but applying it to the study of mobile applications and websites brings considerable challenges. Which device should we use for testing? Can we use an emulator? How do we prototype for mobile? Can we just recycle the tasks we use for desktop software tests? Do we test in the lab or in the wild? How do we record screen, fingers and facial expressions?
We don’t intend to answer all those questions in just one session: that would be madness! We’ll focus instead on the last one.
Follow us in our quest to set up a mobile usability testing environment on a tight budget. We’ll show you how others do it. We’ll roam around electronics and professional video stores searching for brackets and webcams. We’ll put our DIY skills to the test and waste a lot of silicon trying to build our mobile recording device. We’ll scour the Internet for free software, and we’ll finish off building the lab and running a usability test in front of your eyes.
If we can do it, so can you! You’ll come out of this session knowing exactly what you need to do to run and record usability tests with mobile devices.
9th–13th March 2012