Sessions at SXSW Interactive 2012 matching your filters

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Friday 9th March 2012

• Newsjacking: How to Inject Your Ideas

  by David Meerman Scott

  The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. Marketing and PR expert and bestselling author David Meerman Scott prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news

  • Campaigning
  • Communication
  • Narrative
  • Public Relations

  At 2:00pm to 2:20pm, Friday 9th March

  In Ballroom G, Austin Convention Center

  Coverage audio clip

Tuesday 13th March 2012

• The iPad Theater: The Convergence of Film and Interactive Media

  by Jeff Blagg, Lowell Bartholomee, Rafael Ruiz and Matthew Cohen

  With the release of Holy Hell, the first movie to premiere as a Ipad App, a new distribution frontier opens up for independent filmmakers. As a new business model of DIY cinema, the app suggests a new model for release, serializing the movie in distinct chapters that include additional Transmedia bonus materials. The filmmakers (Rafael Antonio Ruiz and Lowell Bartholomee and programmer Jeff Blagg) document the intricate production process involved in adapting their film to this emerging format as well as how the app also opens up new narrative strategies, creating a new business model for cinematic material.

  • Film
  • Interactive
  • iPad
  • Media
  • Narrative

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Room 12AB, Austin Convention Center

  Coverage audio clip