Sessions at SXSW Interactive 2012 matching your filters

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Monday 12th March 2012

• How to Harvest Consumer Intent from the Social Web

  by AJ Vaynerchuck, Edward Boches, Jeff Janer, Farrah Bostic and Jolie O'Dell

  The social web lets us send out a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations about things we’ve experienced and want to share with our friends. These products, services, businesses, places, movies, music, articles, etc. are expressions of customer and influencer engagement and loyalty that brands have successfully started to leverage to grow their businesses.

  But what about the other side of the stream: the trusted referrals and recommendations we receive from our friends, as well as the things we discover on our own, and want to buy, read, visit, or listen to later? In other words: our intent to do something. There is a tremendous and largely untapped opportunity for brands to identify consumers who have overtly expressed interest and to 'harvest their intent' by helping them to bridge the gap between discovery and action with useful, timely and relevant information and offers.

  • Recommendations
  • Social Media
  • Social Web

  At 11:00am to 12:00pm, Monday 12th March

  In Capital Ballroom A, InterContinental Stephen F. Austin

  Coverage slide deck audio clip