Add an eventSessions at SXSW Interactive 2012 about Entrepreneur and Startups with audio
Saturday 10th March 2012
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X of Y: How to Ensure Your Startup Is Defensible
by Dave Gilboa, Katia Beauchamp, Peter Coles, Eric Koger and Sam Shank
Entrepreneurs often pitch their ideas as “the X of Y”. Match.com for farmers… Foursquare for parking lots… Gilt Groupe for grandparents. It is both efficient and lucrative to take what already works and extend it to a new niche, a new country or a new context. Innovation through localization or specialization has launched many successful businesses.
On the flip side, say you have a truly innovative and disruptive idea. Good for you! That’s only the beginning. Companies like Groupon and Gilt launched with unique business models, but now they each have a slew of imitators and have spent fortunes to stay at the front of the pack. In a time of easy capital, fast development and expensive intellectual property rights, how else besides capital can a company stay defensible?
Sunday 11th March 2012
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Encouraging Innovation and Empowering Entrepreneurs
Startups are an important part of the American economy. Over the past three decades, companies less than five years old have accounted for nearly all net job creation in the United States. Yet, recent data on startups indicate that the startup engine is slowing down, as new businesses hire fewer employees than in the past. Led by U.S. Senators Jerry Moran (R-Ks.) and Mark Warner (D-Va.), policymakers in Washington are realizing the importance of entrepreneurs to job creation, innovation, and economic growth. To revive the startup engine and jump-start the economy, Senators Moran and Warner introduced legislation called The Startup Act.
The Startup Act is based on a simple premise: the easier it is for creative individuals to take risks and start a business, more jobs will be created. The Startup Act addresses the need to reduce regulatory burdens, rewards patient capital invested in startups, provides tax relief to help startups grow, supports research conducted at American universities that spurs innovation, and creates new opportunities for American-educated foreign students and entrepreneurs to stay in the United States where their high-tech skills and new ideas will fuel growth.
The Startup Act incorporates key recommendations made by President Obama’s Council on Jobs and Competitiveness, the Kauffman Foundation, and entrepreneurs across the country. Senator Moran will speak about his bipartisan legislation and the urgency of capitalizing on the unique attention policymakers are currently giving to startups.
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Startup Genomics: Maximize Success and Avoid Death
by Shervin Pishevar, Ashley Brown, Bjoern Lasse Herrmann, Jacob Mullins and Max Marmer
Ivy League degree? 401K? VP of what? Screw that. Entrepreneurship on a global scale is exploding, facilitated by a growing ecosystem of resources and supporting institutions to help startups succeed. However, there is a significant difference in quality amongst these varying institutions, people and content. In this panel we will help the audience discover and navigate the emerging startup support ecosystem. Whether you're currently fielding inquiries from Pepsi, applying to TechStars, or negotiating an angel investment for your third startup, the members of this panel will lend expertise within the following four core areas:
1. Tools: Startup Genome, Mixpanel and Kissmetrics which help you to track your progress and make better decisions
2. Supporting institutions: Accelerators, Service Providers, VCs, Market Entrance Partners
3. Science and Education of Entrepreneurship: Eric Ries, Steve Blank and other thought leaders release content that is transforming the way entrepreneurship is done.
4. Corporate Partnerships: working with companies like Facebook, Google, Microsoft and Twitter, for better distribution, valuation and M&A.
Monday 12th March 2012
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Silicon Alley: Startup Ecosystem That Never Sleeps
by Barry Silbert, David S Kidder, Divya Gugnani, Kristy Sundjaja and Liz Crawford
Start spreading the news...the New York City tech renaissance is underway. ‘Silicon Alley,’ as NYC’s booming tech startup cluster is known, has a vibrant culture with unique competitive advantages. Through its recent rapid expansion, Silicon Alley has outpaced Boston and begun to rival Silicon Valley. What will Silicon Alley look like in 10 years, and how does tech community collaboration and competition foster its growth? Can your startup 'Make it in NYC?' Join us as leading NYC entrepreneurs discuss the strategic factors contributing to the ongoing evolution of NYC’s diverse, cross-industry startup ecosystem.
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