Sessions at SXSW Interactive 2012 matching your filters

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Friday 9th March 2012

• The Power of Visual Storytelling

  by Becky Johns, CC Chapman, Charlie Wollborg and Karl Gude

  A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way.

  Brands and individuals equally need to embrace that they must tell their story to the world. Through the use of photos, video, words and audio your story can be shared in unlimited ways.

  This panel will feature a variety of individuals who have worked with all budgets and all sizes of organizations to present their visual story. You'll leave inspired, informed and ready to go out and embrace the visual.

  • Brands
  • Storytelling
  • Technology
  • visuals

  At 3:30pm to 4:30pm, Friday 9th March

  In Capitol A-D, Sheraton Austin Hotel at the Capitol

  Coverage audio clip

• Get Lit: Why Story Matters

  by Jill Meyers

  You built a product. It's amazing, brilliant, even earth-shattering. You know it, your team knows it, your mom knows it. So why doesn't anyone else seem to get it? The answer may be that you haven't told them the right story. As it turns out, good writing is hard to come by, and people who are good at making things aren't necessarily the best at telling their story. But don't worry: you can learn! In the world of fiction, we've been thinking about story--and how to make it powerful, visceral, and beautiful--for a long time. This panel will bring the practices and structure of fiction to help you transform your idea, product, or service from the mundane to the sublime.

  • Fiction
  • Storytelling

  At 5:00pm to 6:00pm, Friday 9th March

  In Capitol A-D, Sheraton Austin Hotel at the Capitol

  Coverage audio clip

Sunday 11th March 2012

• Storytelling Beyond Words: New Forms of Journalism

  by Aron Pilhofer, Bill Adair, Jim Brady and Stephen Buckley

  We are in the midst of a digital revolution, and yet journalistic storytelling remains trapped in the Stone Age. We have all sorts of digital tools at our disposal -- video, social media, interactive graphics, etc. -- and still our stories are boring. Our panel will help you think in new ways about storytelling forms. Instead of sending users to a separate link for a video, why not embed video into the story at strategic points? Instead of writing long articles analyzing the accuracy of a politician's statements, why not invent a meter that allows the audience to quickly see that for themselves? We'll offer examples of how journalists harness digital tools to reinvent storytelling in ways that delight audiences, elucidate complex issues, improve communities and strengthen democracy. This panel is for geeks who care about storytelling; it's for storytellers who care about digital tools; and it's for anyone who cares about the future of journalism.

  • Journalism
  • Storytelling

  At 9:30am to 10:30am, Sunday 11th March

  In Capitol A-D, Sheraton Austin Hotel at the Capitol

  Coverage audio clip