Sessions at SXSW Interactive 2012 about Web APIs with audio

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Sunday 11th March 2012

• When Your API Is Your Product

  by Adam DuVander, Ben Standefer, Tim Falls, Delyn Simons and Rob Spectre

  Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay. Twilio helps developers write voice and SMS applications. Urban Airship specializes in push notifications and geographic databases. SendGrid makes sure transactional emails make it to their recipients. The panel will discuss dos, don'ts and opportunities for this new type of API-based company.

  • APIs
  • Twilio
  • Urban Airship
  • Web APIs

  At 3:30pm to 4:30pm, Sunday 11th March

  In Salon FG, Hilton Austin Downtown

  Coverage slide deck audio clip

• Open APIs: What's Hot? What's Not?

  by John Musser

  Open APIs are hot. Developers can now choose from thousands of open APIs, with hundreds more released every month. Some of these APIs serve billions of calls per day. But the API universe is changing rapidly with new opportunities and challenges on the horizon. This session will help by taking an "API deep dive" and answering many of the key questions about the state of the open API market today: What are the key trends? Who are the API leaders? What are the business models? What are the key technology debates and issues? What strategies are working today and where should you look to see where this is headed?

  • APIs
  • Web APIs

  At 3:45pm to 4:00pm, Sunday 11th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

  Coverage audio clip slide deck