Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value? This panel will debate, show examples and outline a new model within which experience designers show how brands should behave.
If you can't make this session, an encore presentation will be given on Saturday, March 10: 9:30am at the Austin Convention Center in Ballroom EF.
Quick and effective communication may run afoul of traditional Jewish culture for the “The People of the Book.” Consuming information in 140 characters requires true customization of message. Branding a nonprofit in a digital world is a highly effective endeavor, and a new feat for organizations nearly or exceeding a century in age! This panel’s discussion will focus on three key issues:( 1) Targeted Update Messages; (2) Bridging technological gaps between community leaders/communicators and social media experts; and (3) Community Engagement.
In the summer of 2011, New Me, the first technology accelerator focused on African American's was launched. The inaugural class was covered by the CNN documentary "Black in America" along with an exploration of the issues underlying low minority representation in the tech industry. This panel will discuss the issues raised, things not seen in the documentary, and the aftermath of its airing. Panel participants will include Soledad O'brien, the documentary reporter, and Anchor of the CNN Morning Show, Jason Samuels, the producer of the Black In America Documentary, and New Me Participants Hajj Flemings, Hank Williams and New Me co-founder Wayne Sutton.
by Marc Hustvedt and Neetzan Zimmerman
Human or Machine? Who really knows what videos you're going to like best? Online video curation is in a heated battle between algorithmic curation and human, editorial selection. Let's settle this debate once and for all. The war of humans versus machines has hit the battlefield of online video curation. Recommendation engines and discovery algorithms are rapidly taking over on some of the world's biggest video sites including YouTube. But a tight band of master human curators are fighting back, like Philip DeFranco and Neetzam Zimmerman (The Daily Wh.at). This session will take test subjects from the audience in a blind face-off to see whether the humans can beat the picks of YouTube's "AL" algorithm. Session is hosted by Marc Hustvedt (Chill, Tubefilter)
The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. Marketing and PR expert and bestselling author David Meerman Scott prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news
RFPs are like online dating. The WORST KIND of online dating. Imagine an online dating experience where all users have uniform information provided, one picture (and there's no telling how old it is...), a host of clinical, antiseptic statistics and data, and from that information, you have to select a date and commit to more than just one rendezvous. You have to commit to 6 months of dating.
This is what RFPs do. They take vendors and strip them of their individuality in the hopes of surfacing an illusion of an apples to apples comparison. Stripping creative firms of their creativity while presenting their capabilities and their work, is like trying out a new starting pitcher by asking him to write an article about Steve Carlton.
There has to be a better way. In this panel, business development professionals will speak to the RFP process and other options. Ways to circumnavigate an RFP will be discussed. Creative alternatives will be outlined and the strengths and weaknesses of RFPs will be analyzed. If you are building an RFP now, this is your intervention. If a project looms on the horizon, learn about your options. If you like a good war story, we'll be comparing scars like Robert Shaw and Richard Dreyfuss in Jaws.
Let's start architecting a better process. Let's provide a solution that maximizes creatives' capabilities and speaks to clients' requirements, all while building a project team that collaboratively launches an amazing result.
Luck favors the prepared. Build it and they will come. Pithy statements like these are recited on the belief that it takes movement to start action. Shortly before the “It Gets Better” campaign took off on Facebook and YouTube in response to the increase in teen suicide and bullying of GLBT youth, The Trevor Project – one of the main beneficiaries of “It Gets Better” – worked with Sensis on a complete redesign of their Website. Sensis approached Trevor as a pro-bono client and worked with them on increasing their focus from one of traditional development to digital outreach. Sensis and Trevor engaged hundreds of GLBT youth in an online research panel which helped the organization recognize the increasing popularity of digital and social media. The new look and feel of the Website and increased focus on social media in turn created a push for an institutional rebranding that breathed new life into this critical organization. With almost miraculous timing, the site launch and new digital focus coincided with the launch of the “It Gets Better” campaign. Hundreds of individual testimonials have been seen and shared by hundreds of thousands online. Google, NBC Universal and President Obama have all contributed videos with messages of hope and encouragement. In turn, this movement has helped galvanize the Trevor Project’s suicide prevention efforts and transform them as an organization. This panel will discuss how timing, perseverance and forward thinking with digital media helped give prominence to a pervasive problem in the gay, lesbian and transgender community.
It takes a lot of money and effort to get to SXSW. Now that you've made it to Austin for the big event, what are the tips, tricks, and best practices you can use to effectively raise your profile?
Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change through documentary-style online video.
As online video consumption increases dramatically, your organization or cause should be developing long-term or campaign-focused strategies for film. Whether you intend to raise awareness or funds, using video efficiently & effectively could be the key to inspiring action.
This panel includes new media pioneer Dorothy Engelman, who specializes in creating content for non-profits & founder of Get Involved, a network for volunteers; Rob Dyer, founder of Skate4Cancer & star of multiple engaging online videos & short docs; & Sherien Barsoum, former social worker & documentarian behind ‘Colour Me’
Everybody talks about the “cloud” as if it is a digital savior. A beautiful white fluffy (free) cloud on a blue-sky day. Sounds nice, huh? But what if it’s a storm cloud? Today – there is a mad rush to move pictures, video, and event private data to the cloud. We live in a world today of constant connection. We’re blessed with unlimited access to pervasive communications. We are, in fact, shifting from an era of mere content abundance to an avalanche of undifferentiated data. Our hard drives runneth over. So - you can't blame your self for wanting to move to the cloud. Unlimited space for all your crap - and free. Who wouldn't sign up? Today the noisy web has resulted in the emergence of a handful of private, walled garden webs. A closed web. Will our cloud providers become information overloads? Can we save the web from privatization, and regain control over our data and our identities? Only if we move fast. Before ‘Big Data’ becomes ‘Big Government.’ Find out how digital ‘overload’ can insure power in the human web.
Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.
by Fred Trotter
What is an Electric Health Record (EHR)? In the HITECH Act, the Federal Government both answered the question and rendered it moot. They created a new term, "meaningful use." An EHR is that which can achieve meaningful use. But for SXSW, the important thing to understand is that pervasive EHR technology along with protocol-driven healthcare data exchange will serve to create the a new consistent "Operating System" and "Internet" for healthcare. Learn what you need to do to become a health IT geek; and profit.
The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line. But what about a designer's instinct—that moment when a designer just knows what they're building is right? When and how do their years of professional experience, inspirational collections, and life observations become deciding factors? Learn from a panel of design veterans, with experience that ranges from client services to product development, about past experiences and their personal stance on the subject.
Vic Gundotra will participate in a fireside chat with Guy Kawasaki to discuss the Google+ project. Vic will share how the product has grown since the initial launch, some of the lessons learned and the challenges the Google+ team faced along the way.
Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go beyond the buzzwords as the former Electronic Arts executive, legendary video game pioneer, investor in online social gaming company Zynga, and partner at Kleiner Perkins Caufield & Byers sits down with Bloomberg BusinessWeek reporter Brad Stone to help us understand how both trends are changing the way people engage, behave and consume. Bing explores why gamification and socialization have moved into the mainstream - and into our bloodstream. He explains how these concepts and strategies are relevant to just about everyone, from entrepreneurs to marketing professionals to musicians and students. Bing also discusses how game and social design principles are used to heighten the "wow" quotient in products, services and change consumer experience.
In an election year that is as divisive as any in recent memory, a snarky, slightly jaded and unflinching group of funny folk are taking action and making an impact on the political scene. Learn how the internet empowered comedians and comedy writers and how funny folk are wielding their online prowess to affect some real-world change. Join comedians and staff from The Daily Show, Huffington Post,and Wonkette in an in-depth discussion that may very well save the world!
In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Viral will be engaged with technically, philosophically, artistically, biologically, and effectively. Our aim is to show that while viral rhetoric and discourses have marginalized and controlled queer populations, the viral remains an allusive, volatile potential that can be experimented with toward creating new queer politics and worlds. Cárdenas and Mehrmand will discuss their current collaboration virus.cirus, an episodic series of performances using wearable electronics and live audio to bridge virtual and physical spaces that explores queer futures of latex sexuality amidst a speculative world of virus hysteria and DIY medicine. Blas will speak on new works from his ongoing Queer Technologies project that attempt to formulate a viral aesthetics based on a replicating difference of never-being-the-sameness against capital’s own modulating structure.
This panel is about the many ways in which modern internet adoption and use mirrors the development of agrarian sharecropping in the South following the Civil War- whereby African Americans provided massive amounts of labor to make other people rich, but could never move beyond basic subsistence living. According to the Pew Internet& American Life Project,as of May 2011, 25% of online African Americans now use Twitter, compared with 9% of such whites. African-American and Latino internet users are each significantly more likely than whites to be Twitter adopters. One out of ten African-American internet users now visit Twitter on a typical day—that is double the rate for Latinos and nearly four times the rate for whites. Pew research has also indicated that Blacks and Latinos are significantly more likely to use mobile devices to text message, use social networking sites, use the internet, watch and record videos, make charitable donation, use email, play games, listen to music, instant message and post multimedia content online. Yet disproportionate consumption of technology among Blacks, does not appear to be translating into wealth building and job creation in a community facing a 16.1 unemployment rate. Techcrunch founder, Michael Arrington caused a minor controversy when CNN’s Soledad O’Brien asked him about Black entrepreneurs in Silicon Valley and Arrington replied “I don’t know a single Black entrepreneur.” In 2012, the definition of Digital Divide appears to have shifted from access to technology to how communities of color leverage that technology.
When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.
Bringing together a digital guru with surgical media measurement tools, the media director from the Clinton Global Initiative, who has used twitter feeds to create documentary highlight reels, and the Creative Director of branded documentary powerhouse, Flow Nonfiction, we look at how the documentary process can yield footage that makes real-time feedback actionable. How good and how fast can this feedback loop become? Are brand managers willing to follow the near spontaneity it allows? How much is too much -- when does the stat geek kill the magic? And what does this mean for filmmakers and marketers who want to keep pace?
by Josh Clark
Discover the rules of thumb for finger-friendly design. Touch gestures are sweeping away buttons, menus and windows from mobile devices—and even from the next version of Windows. Find out why those familiar desktop widgets are weak replacements for manipulating content directly, and learn to craft touchscreen interfaces that effortlessly teach users new gesture vocabularies. The challenge: gestures are invisible, without the visual cues offered by buttons and menus. As your touchscreen app sheds buttons, how do people figure out how to use the damn thing? Learn to lead your audience by the hand (and fingers) with practical techniques that make invisible gestures obvious. Designer Josh Clark (author of O'Reilly books "Tapworthy" and "Best iPhone Apps") mines a variety of surprising sources for interface inspiration and design patterns. Along the way, discover the subtle power of animation, why you should be playing lots more video games, and why a toddler is your best beta tester.
1. How should UI layouts evolve to accommodate the ergonomics of fingers and thumbs?
2. Why are buttons a hack? Why aren't they as effective as more direct touch gestures?
3. How can users understand how to use apps that have no labeled menus or buttons?
4. What's the proper role of skeuomorphic design (realistic 3D metaphors) in teaching touch?
5. How can animation provide contextual help to teach gestures effortlessly? How does game design point the way here?
If the conscious mind--the part you consider you--is just the tip of the iceberg in the brain, what is all the rest doing? Neuroscientist David Eagleman, author of the New York Times bestseller Incognito: The Secret Lives of the Brain, shows that most of what you do, think and believe is generated by parts of your brain to which you have no access. Here's the exposé about the non-conscious brain and all the machinery under the hood that keeps the show going.
In the wake of the Japan tsunami disaster derived from one of Japan’s largest earthquakes in record history, over 52.6 million viewers tuned into Ustream to watch the catastrophe in real-time. Viewers around the world united on Ustream to watch the events unfold live and search for any mention of their loved ones through the integrated Social Stream / chat experience. The power of Ustream affected major Japanese news networks that immediately syndicated their aerial news footage directly to Ustream’s platform in order to enhance global distribution.
In this session, we will discuss how live video sharing heightens the true value of its purpose and impact on the world. It is instilling the need among personal and professional communities to integrate live video into their way of life and business. Live broadcasted content is growing exponentially causing more memorable moments to be shared with the entire world through non-traditional media and platforms. The growing interest speaks to how sophisticated live video technology is enhancing. Sharing live moments is no longer associated with standard televisions. Instead, syndication of live content is accessible through computers, smart TVs, streaming devices, and more.
by Noah Scalin
Has your creative engine stalled out? Don’t worry; you’re in good company. Everyone needs a creative tune-up from time-to-time and this is where you’ll get the tools for the job. Artist/designer Noah Scalin, author of 365: A Daily Creativity Journal and Unstuck: 52 Ways To Get (and Keep) Your Creativity Flowing at Home, at Work, and in Your Studio, will share the story of his own yearlong Skull-A-Day project and the benefits he gained from this daily practice – including becoming a published author & sought after corporate speaker, and yes even making an appearance on The Martha Stewart show. He’ll also introduce you to several easy ways to immediately start generating more creative energy that will benefit your life and work.
by Todd Henry
For creatives in today's workplace, it sometimes feels like the mandate is "make it brilliant, or start working on your resume." At the same time, creativity often seems like some mystical, elusive force that sits somewhere between prayer and the US Tax Code on the ambiguity scale - either the creative juices are flowing, or they're not. How can creatives be held responsible for something that often seems beyond their control?
The good news is that by making small changes in a just few key areas of your life, it's possible to increase your chances of having brilliant ideas when you need them most. By addressing the dynamics of workplace creating, the assassins of creativity, and five key practices for creatives, this session will set you up to be prolific, brilliant and healthy in life and work.
In 2009, a mild traumatic brain injury changed the way that game designer Jane McGonigal thought about everything -- literally. She spent a year recovering -- struggling to think clearly, be physically active, and find a new sense of purpose. Her journey back to health led her to invent a new form of game design, aimed at having a measurable positive impact on players' real lives, and fused with scientific research at every level. In this talk, you'll see the first results of that process: a game called SuperBetter. You'll hear about the game's first clinical trials, and get a crash course in getting SuperBetter yourself: Find out how to turn weak social ties into allies. Learn how to experience "gain without pain" (or what scientists call "post-ecstatic growth"). Discover the secrets of "Lazy Exercise" and "Ninja Weight Loss". Find out what a two-minute "Future Boost" is, and why it's the most important thing you can do each week for your physical and mental health. From the mind of a game designer comes a radically disruptive model for integrating breakthrough science into our daily lives.
by Chris Risdon
More and more products and services are designed around motivating users and incentivizing change. Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. There are useful academic models and patterns for applying persuasion techniques. Now it's time to understand how this is applied practically to our products and services. While understanding how powerful behavior design can influence people to be better, we will also discuss and illustrate how we design these products and services so that they serve the interest of customers, as well as meet business needs. As designers, the choices we make invariably influence users, and now we are harnessing what we know about designing around behavior to produce products and services that have a positive social impact on people's lives. It's time to move beyond just the concepts and theories and understand how to apply persuasive design responsibly.
Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the world’s biggest challenges. Dialogue and subsequent action happens when dedicated people rally together in communities - live or virtual - to impact health issues, advance social causes, and make the world a better place.
With the ever-changing landscape of new digital community-building platforms, these socially responsible groups are taking advantage of new technologies to reach and engage their audiences. The panel will uncover the organizational strategies of community building, maintaining engagement over time, and uniting a group of people who may have never met face-to-face. From helping people quit tobacco to establishing support groups for rare diseases and supporting healthy lifestyles, each organization approaches community engagement in a unique way. Come hear the successes and set backs of community building that strive to bring social issues to the forefront and address them in modern ways.
Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.
Communities of color are never a homogeneous or monolithic group. So developing an ethnically diverse community will require more than focusing on statistics such as income and education levels. Knowing where to find communities, how they engage and what platforms work best are essential in developing campaigns that can reach multiple communities. The session will discuss best practices and examples from companies & brands who have successfully developed communities.
An outspoken pioneer in the modern computing era, and best known as the “Father of Visual Basic” and inventor of “personas”, Cooper will share rare insights into the evolution of software and interaction design based on human goals and needs – and a new vision for meeting the personal and business needs of the upcoming era.
In conversation with Tech Evangelist Robert Scoble, best known for his blog, Scobleizer. An insider vision of how the process of software and interaction design has unfolded over the last 25 years, and how lessons learned from that process can be applied to a compelling business case based not on traditional manufacturing but on a model of software design – bringing effectiveness over efficiency.
9th–13th March 2012