The “quantified self” trend of tracking and tweaking physical performance is all the rage in Silicon Valley, especially among type-A data geeks and weekend-warriors hoping to gain an athletic edge. But the most interesting “body hacks” won’t just make you faster, stronger or leaner… they’ll actually improve your brain.
We’ll explain how to dramatically cut the time it takes to learn a new skill by writing critical information to your brain’s hard drive during sleep. You'll learn how to grow relaxed and calm with the help of a heartbeat- and brainwave-syncing device. And we'll explain how to feed your brain with the optimal nutrition for high-powered cognitive processing.
In this panel, you’ll get an overview of the current state of cognitive enhancement from Bonnier R&D technology researcher Megan Miller. Brain-hacker Dave Asprey will deliver a first-hand look at the fringes of self-experimentation. And you'll find out how emerging software and biofeedback technologies are making it possible to improve sleep, cognition and memory from Stanford neuro-scientist Daniel Wetmore and Lumosity.com cofounder Michael Scanlon.
by Alec Ross
It has become an article of faith that the United States and Europe are declining powers, that power is transferring from West to East, and from North to South. In truth, the far more powerful and important dynamic is the impact that technology and social media are playing devolving power from governments and large institutions to individuals and small institutions. This talk comes from the perspective of the apex of traditional power structure, as a witness to the truth of the wildly changing nature of power around the world.
Are you struggling to market your startup? Do you have a great idea, but aren’t sure how to reach your audience and get customers? Even if you have the greatest product, marketing your product may be more difficult than you think. This workshop will cover the most effective and unusual marketing tactics that work for startups. You’ll learn how to get big results with a small budget and compete against companies that have more money and more resources.
In this session marketing experts will share proven marketing strategies that get real results. This session will cover some of the best tips, secrets and unusual strategies that work to create raving and passionate fans for your company. This session isn’t marketing 101 - it focuses on low cost big impact opportunities specifically for startups and entrepreneurs.
Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to kill each other - or at least kill their startup. Co-founder disasters are a bit of an industry taboo. We never hear about most of them. Many great entrepreneurs have had to sacrifice a beloved startup to learn valuable life lessons about working with partners. This panel brings together four entrepreneurs who lost their prior startups to infighting but survived to tell their tales in the hope that you can avoid some of their mistakes.
by Dave Baarman and Menno Treffers
Wireless Power is not a new technology. Like Bluetooth and Wi-Fi, it radically changes the way people are able to live their lives, offering new levels of mobility, convenience, and safety. Just think of all the power adapters and devices that rely on power to make them run, plus the waste and inconvenience associated with them. Imagine if you could remove that last constraint – the power cord. Wireless power allows you to live a truly wireless life, while creating opportunities to improve the role of power in the global environment, and make the world a greener place.
There’s now a worldwide standard for low-powered devices so that consumers have a single, globally accepted solution for powering different devices with different power needs across a wide range of brands.
This session, presented by the Wireless Power Consortium and Fulton Innovation, will be an in-depth discussion on the future of wireless power, with live demos of the technology in action.
Dinner parties are the ultimate social experience that no digital technology will ever replicate. You sit face-to-face with others, sharing an experience that uses all five of your senses. It's the original social network.
For many though, hosting your own dinner party -- or even cooking dinner for yourself -- feels like too much work. There’s too much planning, too many options, too many picky eaters.
In this session, we’ll demonstrate some emerging technologies that make cooking easy and more accessible for both novice and expert home cooks. Things like smart recipes that adjust to your guests’ preferences, multiple recipes that combine themselves into one step-by-step process, dinner party planning tools connected to social networks, cooking classes done via chat rooms, appliances that can’t overcook food, kitchen scales that measure ingredients for you and a few tips and techniques to let you do more in the kitchen.
The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to inundate them with marketing. And so they resist. The next-generation of SoMoLo, however, will delight people by providing highly targeted, context-rich communications that keeps the control in their hands. New technologies will leverage newly accessible data gleaned from user app usage, local search results, social streams and location to speak with people on their own terms, in ways that add meaning and convenience. Panelists will share their experiences with and advice on how to leverage SoMoLo data to engage mobile users in ways that personalize content to keep consumers coming back time after time. They will review the spectrum of available channels, emerging techniques, and showcase a handful of savvy brands that are trailblazing and nailing it perfectly.
by Lyn Graft
Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained
The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects ( www.toyotapriusprojects.com) , an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.
Synthetic biology aims to re-engineer living cells to sustainably produce fuels, medicines, and materials. With the promise of a new industrial revolution on the horizon, understanding the language of biotechnology will be more crucial than ever. This panel features a new generation of leaders in biotechnology from industry, academia, art and design discussing the future of biology.
You're David, they're Goliath. You're a small company, they are industry giants. You're fast and innovative. They move markets. You just wish they would move those markets in your direction!
How do you close that deal? How do you even get them to notice you? The good news is that big companies get big by working with innovative companies like you. The bad news is they also get big by stepping on companies like you.
How do you hold your own against big companies? Who can you trust and how much information can you trust them with? How do you decide which big deals to do and which ones to avoid?
This panel pits together three industry giants, Google, Intuit and American Express with two scrappy startups, BatchBlue and FreshBooks. After many rounds of negotiation, deals have been struck that have been lucrative for each party and a win for their mutual customers. Hear how these start-ups have built great relationships, launched successful partnerships and stayed in the game without being gobbled or squashed.
Technology startups are beginning to focus on traditional, regulated industries that until now haven’t seen many startup entrants. But taking on archaic, multi-billion-dollar industries isn’t easy. Startups face a variety of issues, from thorny regulations to apathetic customers demoralized by poor experiences, and competition from name-brand, established competitors. Building a new company in a regulated industry is a daunting task, but it holds the potential to transform an industry and dramatically improve the status quo.
The MIT Media Lab is a place for making connections: connecting peopleand technology, connecting researchers across diverse disciplines, andconnecting the physical and local to the digital and remote. Mostimportantly, though, the Lab is about connecting people to oneanother. Our kickoff panel is centered on what is fresh and exciting at the MediaLab and how the Lab and its projects connect to the world. We’ll tell you what cool stuff is happening under our new director Joi Ito, demo some exciting projects on the boundary between business, open source,and academia, show how we navigate the benefits and challenges along this boundary, introduce you to all the other activities and events we’ll be hosting at SXSW, including our ongoing hacking and demo area,and get you started on the Making Connections Installation, our platform for hooking conference attendees and distant onlookers into our digital-physical games, art, and silliness.
The future of mobile interaction & feedback networks may not be wrapped in a mobile phone interface at all. Let’s talk about what feedback networks and invisible information gathering can mean for mobile experiences now and in the future.
We’ll talk about:
•Contextual feedback (imagine your phone buzzing three times when you walk up to the bus stop-indicating that a bus is three minutes away)
•Context prompted information aggregation, (imagine your phone automatically collecting the “business cards” of all the people you meet today- whatever information they made public through their OWN network)
•Networked complimentary functionality (imagine your mobile device automatically syncing with the ATM as an entry device, with that television in the window as a remote control, with that lock as a keypad, etc.)
by Justin Fishner-Wolfson
Equity is the main driver of employee compensation at start-ups, yet a lot of the terminology and machinations around how to manage stock is shrouded in mystery. This session will explore how employees can maximize the returns from their hard work and how founders can structure equity packages to be the most lucrative tools possible for recruiting top talent while being fair to their employees. From day one, understand how to compare the financials behind job offers. Learn standard terms from vesting, cliffs, accelerations and triggers to the differences between incentive stock options (ISOs), non-qualified stock options (NSOs) and restricted stock units (RSUs). Know your options for maximizing the value of your equity including what it means to do an 83(b) election. Arm yourself with knowledge to hire qualified tax advisors and know what pitfalls to look for when talking to wealth management advisors. Find out what resources are available for free online and how to best protect yourself.
What kind of future do you want to live in? What excites or concerns you about the future? Intel Futurist Brian David Johnson poses these questions as part of The Tomorrow Project, an initiative to investigate not only the future of computing but also the broader implications on our lives and the planet. Science and technology have progressed to the point where what we build is only constrained by the limits of our own imaginations. The future is not a fixed point in front of us that we are all hurtling helplessly towards. The future is built everyday by the actions of people. The Tomorrow Project engages in ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that's coming and the world they'd like to build.
by Stephan Haux
In this presentation Netbiscuits shows its experiences with developing high end – and still multi device – mobile web apps providing rich user experience. We constantly enhance our cloud software service to enable rich user experience for mobile web apps cross-platform. Many of our lessons learned during the research for our rich mobile UX framework will be shared in this session.
Based on (code) examples attendees will get to learn about the power and limits of a framework, the pitfalls in architecture and design and the challenges of testing and QA in mobile. Furthermore, you will receive clear guidelines for deciding server- or client-side, which to use when.
From Apple to Zynga, privacy and security have dominated the headlines this year. Legislators, regulators, investors, the press, and the public are all tuning into these issues.
Get the inside track from ACLU lawyers, venture capitalists, technologists, and tech journalists about why and how to avoid mistakes that have landed other companies in hot water and make early decisions that are good for customers and good for the bottom line. This session is part of the Big Data Track sponsored by Gemalto.
by Charles Ying
by Josh Fraser
There’s definitely something going on with all of this cloud talk, but what does it mean for you? If you’re involved with a gaming, entertainment or digital company, it could mean the difference of getting your product or idea to market faster without too much capital investment or being able to beat out the traditional players stuck in their old school ways. You’re cutting edge, right? So why not take advantage of cutting edge technology for your business? Josh Fraser will help peel away the layers of how you can use cloud computing, addressing the key differences of clouds and how to choose the best cloud computing infrastructure for your company. Josh will be joined by Reza Rassool, CTO of Music Mastermind, who will share with you how the company started and launched their music application on the cloud. Attend this session to get a view of why companies such as Music Mastermind, Zynga, EA, and Big Fish Games are all running on the cloud.
When building applications many technologists instinctively reach for familiar relational tools. NoSQL databases, rising in popularity, have contrasting performance metrics and engineering costs that depend on a number of factors. There is no obvious winner and it is easy to make wrong decisions. What it really comes down to is your data. How you receive it, how you get at it, and what you will be using it for are factors that should be reflected in your choice of a datastore be it relational or non-relational. This session is part of the Big Data Track is sponsored by Gemalto.
A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.
The prevalence of location-based services has been rising over the past few years, but they have yet to venture into the place where people spend 80% of their lives: inside buildings. Startups and large corporations alike are racing to build the infrastructure to make indoor LBS possible. Hear from a few of the players in indoor mapping and indoor positioning technologies as they discuss the future of indoor navigation.
Imagine an imaging chamber placed around an entire community. What if we could, with permission, record and display nearly every facet of behavior, communication, and social interaction among its members as they live their everyday life? This potential would afford rich insights into humanity - how societies operate, how real world relationships form and change over time, and how behavior and choices spread from one person to another. We could diagnose the health of a community, and of its individuals. We could even measure the effects of feeding this information back to them.
At the MIT Media Lab, we have built the beginnings of what we call “The Social MRI.” You don’t need a huge chamber – just a bunch of modern smartphones. Using our mobile sensing software, we transformed a residential community into a living laboratory for over 15 months. Many signals were collected from each participant, altogether comprising what is, to date, the richest real-world dataset of its kind. As part of our continuing research, we are developing new tools to realize "the quantified self", and architectures to do all of this from a user centric perspective – where individuals own their data, and privacy is embedded into the framework.
This talk will highlight surprising results from the study, introduce our open source tools developed for data collection, and discuss how the lessons learned could extend to improve the consumer and business worlds.
by Jack Jania, Ryan Hughes, Toni Merschen and Gordon Beatty
The credit card industry in America has backed itself into a corner - the rest of the world moved to EMV while the U.S. drug its feet. The US is now the only G20 country not utilizing chip and PIN or contactless payment solution. The mobile payments industry is careening down a similar path. Each player in the mobile payment space is vying for control over the consumer and, in the end, profit. It is beneficial to have so many solutions to meet different consumer needs, but they must be backward and forward compatible with the ability to easily integrate into all available MNOs, FIs and other third party outlets. An open system where all of these payment methods can work together is essential to the mass adoption and success of mobile payments. This panel will discuss the history of payment (focusing on credit card use as it applies to mobile payment), security issues, open systems/competing solutions and hurdles facing the industry. This session is part of the Big Data Track sponsored by Gemalto.
Internationally-recognized Austin-based game-developer Richard Garriott talks about many of the concepts explored in his documentary film "Man on a Mission." This solo presentation will cover how the commercial space industry (as led by many in the new media industry) is changing the future. A member of the civilian NASA Advisory Council as well as the Commercial Spaceflight Federation, Garriott will also discuss what NASA and others are doing now, and why we should all be excited to play games from the surface of Mars sooner than you think!
by Wade Holmes
The move to cloud computing is still froth with questions about the confidentiality, integrity and availability of data moved to the cloud. These questions, and their answers, differ depending on the cloud entry point chosen by the end-user. Potential cloud entry points include Infrastructure-as-a-Service, Platform-as-a-Service, or Software-as-a-Service (IaaS, PaaS, or SaaS) cloud computing solutions. This presentation will review the current state of affairs around cloud computing security, and delve into security considerations end-users should make for each of the differing cloud solution entry points. This session is part of the Big Data Track is sponsored by Gemalto.
The panel will discuss latest trends and developments on the digital media landscape in Southeast Asia and Singapore, with a focus on social media.
How can you use DIY strategies to get the media to give your book, blog, or startup attention? What pitfalls can you run into along the way?
Join author Jeff Potter (Cooking for Geeks), author and editor Joshua Glenn (HiLobrow, Significant Objects, and Semionaut), and CEO Laura Fitton (OneForty) for three lightning talks followed by a discussion moderated by Anindita Basu Sempere, Executive Director of The Writing Faculty.
The lightning talks will cover each of our experiences of what we found worked and didn't work in our journeys through the media and into the public eye. In the panel we'll discuss similarities and differences between our projects and approaches, exploring the "meta rules" that apply across the board to help you understand what you might encounter when promoting your project.
We'll cover what surprised us, what mattered more than we realized, and what you can do to be better prepared for managing exposure of your projects and work.
The browser wars panel has been an SxSW institution, and gives us a forum to bring browser vendors to to the table to take stock of new developments on the web. As in years past, we'll bring Mozilla (Firefox), Google (Chrome), Microsoft (IE), Opera (Opera), and maybe Apple (Safari) to the table to speak of developments on the web, and to share their unique perspectives as those who make the platforms on which the web is viewed.
Our tag line this year places tongue firmly in cheek. Interesting chatter continues about applications on the web. What's the story with browser-based app stores? While we're at it, microdata has been embraced by Google, Microsoft, and Yahoo, but the web seems underwhelmed by schema.org. And why hasn't HTML5 video changed our lives already, and why aren't there any real peer-to-peer apps on the web yet? And, is WebGL ready or just sodden in hype? We'll get candid on this panel, and take stock of the era of modern browsers, mobile apps, and Angry Birds.
9th–13th March 2012