Sessions at SXSW Interactive 2012 about Leadership with slides and audio

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Sunday 11th March 2012

• Creative Leadership: Reimagine the Design Process

  by Sarah B Nelson

  Design groups the world over are littered with the remains of design process initiatives gone horribly useless. But, unless you are a one man band — and, let’s face it, few of us are — getting a group of designers, developers, and business owners to get a fantastic design out the door can feel like herding cats. What’s a design leader to do? Change our framework. Design process is not a technical problem to be solved (like designing a clock) but a living emergent system (like a cloud) to be exposed, evaluated and iterated.

  • Creativity
  • Design Process
  • Leadership

  At 4:00pm to 4:15pm, Sunday 11th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

  Coverage audio clip slide deck