Sessions at SXSW Interactive 2012 with link

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Friday 9th March 2012

  • Tech Career Expo

    Land a new (or better) job at SXSW. Chat with over 30 hot companies, from startups to established firms. Openings include development, design, engineering, management, marketing and sales.

    At 11:00am to 5:00pm, Friday 9th March

    In Austin Music Hall

    Coverage link

  • Faster Design Decisions with Style Tiles

    by Samantha Warren

    With responsive design designers need to rethink the process they go through to work with clients and developers to create successful visual designs. Rather than creating traditional comps, style tiles are a deliverable that help you to communicate with your client, establish a visual language and work iteratively with developers. In this presentation, Samantha will explain how to reinvent your process to leverage Style Tiles as a deliverable.

    At 3:30pm to 4:30pm, Friday 9th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • How to Be Acquired & Stay Happy

    by Marcy Swenson and James Home

    Congratulations: you've been acquired! First comes an initial high from the money and the attention.

    Often company acquisitions that seem like a great idea result in disappointment, a mass exodus, the technology being tossed aside, and hard feelings on both sides. But every once in a while, an acquisition results in the team feeling like they got a big win, not just financially, but that it moved their product & careers forward in a way that would have taken them much longer otherwise.

    During this core conversation, we'll share stories of acquisition successes (yes, they exist!), and draw out what worked well. The goal is to provide those that are looking to be acquired with some guidelines for what to watch out for, and how to pull it off as successfully as possible.

    At 3:30pm to 4:30pm, Friday 9th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

Saturday 10th March 2012

  • The Lean Startup

    by Dave McClure

    YO STARTUPS – STOP WASTING YOUR TIME (AND FUNDING)! Hosted By Eric Ries (The Lean Startup) and Dave McClure (500 Startups), this 1-day track teaches pivotal metrics and actionable frameworks for building better, faster, and smarter companies. Learn to be agile, iterate quickly, and improve rapidly. Featuring leading startups and companies like Etsy, HubSpot, & more. This session is sponsored by The Lean Start Up.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage link

  • CSS for Grown Ups: Maturing Best Practices

    by Andy Hume

    In the early days of CSS the web industry cut its teeth on blogs and small personal sites. Much of the methodology still considered best-practise today originated from the experiences of developers working alone, often on a single small style sheet, with few of the constraints that come from working with large distributed teams on large continually changing web projects.

    The mechanics of CSS are relatively simple. But creating large maintainable systems with it is still an unsolved problem. For larger sites, CSS is a difficult and complex component of the codebase to manage and maintain. It's difficult to document patterns, and it's difficult for developers unfamiliar with the code to contribute safely.

    How can we do better? What are the CSS best practises that are letting us down and that we must shake off? How can we take a more precise, structured, engineering-driven approach to writing CSS to keep it bug-free, performant, and most importantly, maintainable?

  • Rise of the Indie Web

    by Tantek Çelik

    10 years ago nearly everyone at SXSW Interactive was known by their own personal site or blog.

    What happened? Over time we shifted our creative energies to the emergent "social web", sharecropped our content like so many serfs across Flickr/Twitter/Facebook, and watched while our work was framed with ads (or placed inside them!), sold like so much cattle, or often shut down with permalinks and conversations lost forever: Geocities, Etherpad, Pownce, Vox and others. Never forget.

    We've had enough and we're taking it back. Our content, our data, our online identities.

    We're rebuilding the Indie Web, this time with conduits to social silos so we can control our creative destinies without abandoning our friends. Join SXSW veteran Tantek as he leads a discussion on a variety of different approaches and learn how you too can get started and join the new Indie Web.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

    Coverage link

Sunday 11th March 2012

  • Discardia: More Life, Less Stuff

    by Dinah Sanders

    Let go of everything that doesn't make your life awesome! With three key principles and numerous practical tips, Discardia helps you solve specific issues, carve away the nonsense of physical objects, habits, or emotional baggage, and uncover what brings you joy. This SXSW reading from Dinah Sanders' new book Discardia: More Life, Less Stuff will feature staying on target, little decisions, and big priorities. Maintaining focus on what you most want to achieve in the face of a world of distractions is hard, but you can do it – even when you don't always have anyone above you helping to maintain that big picture perspective. Come hear about techniques which can help you in your work—whether you're part of a team or working on your own. Learn how to make your hour-to-hour decisions serve your longer-term priorities.

    At 3:30pm to 3:50pm, Sunday 11th March

    In Ballroom G, Austin Convention Center

  • How to Build Entrepreneurship Communities

    by Paige Craig, Mark Davis, Nick Seguin, Marc Nager, Shane Reiser, Andrew Yang and Brad Feld

    Why do some tech communities thrive while other fail? What can you do to start, fix or grow your city's startup scene?

    This panel will take a grounded look at the key ingredients of successful startup communities in any geography. We'll look the role that events, spaces, accelerators, VC, angels, universities, and government play in the equation, and we'll dissect the intangibles as well - including culture, philosophy, mentorship, education, and more. We'll also have some time at the end for audience questions. Panelists include Brad Feld, Paige Craig, Mark Davis, Nick Seguin, Marc Nager and Andrew Yang.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon D, Hilton Austin Downtown

    Coverage link

  • Virtual Gets Physical: The Future of Installations

    by Thomas Wester, Michael Kern, Jeff Whitney and Saren Sakurai

    Touch technology is all the rage in the consumer electronics market. The proliferation of tablet computers, next generation game consoles, and advanced smart phones are pushing the evolution of human interaction with technology into a much more physical realm. Beyond the small, intimate devices, there is a second digital frontier emerging: large-scale, grand-gesture, digital installations in museums, live events, at retail, and on trade show floors.

    Where does the virtual end and the physical begin? How does storytelling evolve to adapt to the blurring of the line between the two worlds? How will these more public and group experiences use touch and gesture to engage, teach and inform? And how quickly will audiences adapt to these new technologies? Join our panel of Creatives and Futurists from Juxt Interactive, Second Story, and We Like Small, as they take a look forward into the future of this emerging technological landscape.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon K, Hilton Austin Downtown

Monday 12th March 2012

  • The New Aesthetic: Seeing Like Digital Devices

    by Ben Terrett, Aaron Cope, Aaron Straup Cope, James Bridle, Joanne McNeil and Russell Davies

    Slowly, but increasingly definitively, our technologies and our devices are learning to see, to hear, to place themselves in the world. Phones know their location by GPS. Financial algorithms read the news and feed that knowledge back into the market. Everything has a camera in it. We are becoming acquainted with new ways of seeing: the Gods-eye view of satellites, the Kinect's inside-out sense of the living room, the elevated car-sight of Google Street View, the facial obsessions of CCTV.

    As a result, these new styles and senses recur in our art, our designs, and our products. The pixelation of low-resolution images, the rough yet distinct edges of 3D printing, the shifting layers of digital maps. In this session, the participants will give examples of these effects, products and artworks, and discuss the ways in which ways of seeing are increasingly transforming ways of making and doing.

    At 9:30am to 10:30am, Monday 12th March

    In Driskill Ballroom, Driskill Hotel

  • Demystifying the Future of the Web and Apps

    by Paul Trani

    Part of being a great web designer is understanding the medium you are designing for, recognizing its weaknesses and pushing its strengths. Understanding this balance as we are thrust into the world of mobile and "progressive enhancement" will go a long way in making you a success. In this session, Adobe Evangelist Paul Trani will demystify the technology alphabet soup of CSS, HTML5, jQuery Mobile, PhoneGap, TypeKit and Sencha Touch so you can boldly execute on your next project (or at least sound really smart in meetings).

    At 3:30pm to 4:30pm, Monday 12th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake