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Sessions at SXSW Interactive 2012 about Startups with link

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Friday 9th March 2012

  • How to Be Acquired & Stay Happy

    by James Home and Marcy Swenson

    Congratulations: you've been acquired! First comes an initial high from the money and the attention.

    Often company acquisitions that seem like a great idea result in disappointment, a mass exodus, the technology being tossed aside, and hard feelings on both sides. But every once in a while, an acquisition results in the team feeling like they got a big win, not just financially, but that it moved their product & careers forward in a way that would have taken them much longer otherwise.

    During this core conversation, we'll share stories of acquisition successes (yes, they exist!), and draw out what worked well. The goal is to provide those that are looking to be acquired with some guidelines for what to watch out for, and how to pull it off as successfully as possible.

    At 3:30pm to 4:30pm, Friday 9th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

Saturday 10th March 2012

  • The Lean Startup

    by Dave McClure

    YO STARTUPS – STOP WASTING YOUR TIME (AND FUNDING)! Hosted By Eric Ries (The Lean Startup) and Dave McClure (500 Startups), this 1-day track teaches pivotal metrics and actionable frameworks for building better, faster, and smarter companies. Learn to be agile, iterate quickly, and improve rapidly. Featuring leading startups and companies like Etsy, HubSpot, & more. This session is sponsored by The Lean Start Up.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage link

Sunday 11th March 2012