Sessions at SXSW Interactive 2012 with notes on Tuesday 13th March

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  • Creating Relationships That Matter

    by Mike Muhney

    Successful business depends on successful relationships. While a social media strategy may contribute to success, it is never the primary reason for success or failure. Wherever you fall on the spectrum of many-to-many all the way to one-to-one, you need more than a social network. The interactions leading up to that “magical handshake” often occur behind the scenes, not on social media platforms. Converting contacts from your social network to your personal network creates the momentum that leads to lasting value. Better still, capitalizing on the orbital, or extended, networks of those in your personal network allows you to extend your reach beyond those whom you know to those whom you need to know…and those who stand to benefit from an awareness of you and what you have to offer. Organized, disciplined contact management that helps you make the most of the details you learn about people. In any field, those little details don’t mean a lot—they mean everything! Mike Muhney will share how to find opportunities to reach out to the people in your network—and the people in their networks—in ways that offer true value to others. He’ll provide practical tips on making your personal networks, well, personal.

    At 9:30am to 9:50am, Tuesday 13th March

    In Ballroom G, Austin Convention Center

  • Social Media Boundaries: Personal/Personnel Policy

    by Vanessa Rhinesmith, Debra Askanase, Jess Main and Amy Sample Ward

    As our networks expand, our profiles get more public, and our work requires a human face, where do we draw the line between personal and professional identities online? How do we maintain those boundaries for our community members? How do we respond to attacks, opportunities, and over-shares online? When does over-sharing hurt the community? When should you share your own personal stories as a manager, or personally reach out to community members?

    Growing and cultivating an active community also requires that the community manager walk the fine line of personal and professional sharing. Every community manager wonders when and how to professionally cultivate leaders and members to create a thriving community while still being personal. On the reverse side, sometimes community members share too much, which can hurt the health of the community.

    This panel will address these questions and more from experience in nonprofit and public media sectors.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon A, AT&T Conference Center

  • What Journalism Can Learn from Science

    by Matt Thompson and Gideon Lichfield

    The scientific method revolutionized the world of truth-seeking. Yet journalism - which, like science, seeks truth - is far less rigorous. We’ll walk through why this gap has led to record levels of distrust in journalism, and why journalism that’s replicable, trackable, and reviewable can help to restore that trust.

    To be clear, journalism isn't science. It's got tight deadlines and other limits on its ability to gather evidence, no peer review, and often, very little that resembles methodology. But online tools and new reporting techniques are enabling journalists to be much more scientific in their methods.

    From the rise of database journalism, which adds empirical rigor to narrative journalism’s fog of anecdotes, to the emergence of accountability projects that permit tracking and peer review over time, we’ll outline a system of news that can help us better discern the truth amid a rising onslaught of information. We’ll focus our session on identifying solutions and painting a vivid and inspiring picture of what journalism can become.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

  • Coding the Next Chapter of American History

    by Jennifer Pahlka

    Join Code for America founder Jennifer Pahlka for a very inspirational keynote address and learn how your geek skills can transform the world for the better.

    At 2:00pm to 3:00pm, Tuesday 13th March

    In Ballroom D, Austin Convention Center