Sessions at SXSW Interactive 2012 matching your filters

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Monday 12th March 2012

• Community & Influence: How Not to Piss People Off

  by Evan Hamilton, Frank Eliason, Maria Ogneva and Megan Berry

  Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?

  • Community
  • Marketing
  • Metrics
  • Social

  At 5:00pm to 6:00pm, Monday 12th March

  In Capital Ballroom B, St David's Bethell Hall

  Coverage note audio clip