Sessions at SXSW Interactive 2012 matching your filters

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• Top Chef: How Transmedia is Changing TV

  by Aimee Viles, Andy Cohen, Dave Serwatka, Lisa Hsia and Tom Colicchio

  Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.

  • Television
  • Transmedia

  At 11:00am to 12:00pm, Saturday 10th March

  In Ballroom D, Austin Convention Center

  Coverage audio clip sketch note