Sessions at SXSW Interactive 2012 with sketch notes on Tuesday 13th March

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  • Advise THIS! Matchmaking Startups & High Profile Advisors

    by Gary Vaynerchuk, Tim Ferriss, Tony Conrad, Chase Jarvis and JR Johnson

    Ever thought about launching your startup with some influencer star power?  What exactly do "advisors" do (and not do)?  It takes more than a pretty face to pin point a truly smart advisor partnership. The right fit requires on-brand positioning for both the advisor and the start up, which can be harder than it sounds.  Once you find that fit, building a mutually beneficial relationship that aligns both party's interests is well worth the hustle it takes to make it happen. Find out how to stand apart from the pack that's courting your ideal high-profile partner.  Also learn how equity deals can be structured in the most compelling way, and how to get that "in" to catch the star's attention.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Exhibit Hall 5, Austin Convention Center

  • The Future of Music Consumption

    by Ken Parks

    As digital music consumption continues to increase, artists and consumers are finding new ways to engage within the digital landscape. Spotify, the leading digital music service, is helping to driving this digital conversation by providing a music discovery and sharing platform which caters to the modern, social consumer, supporting the artist as a engagement tool, and driving increasing revenues back into the music industry. In a fireside chat, Ken Parks, Spotify's Chief Content Officer & U.S. Managing Director and David Draiman, lead singer of Disturbed, will address the future of the music industry and where Spotify and the artist fit into this conversation.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

    Coverage sketch note

  • Surviving Technology

    by George Friedman

    This solo presentation from the founder / CEO of the Austin-based company Stratfor (as well as the author of the best-selling books "The Next 100 Years," "The Next Decade" and "The Future of War") will cover "Pseudo-togetherness" caused by social media and the true lack of solidarity. Friedman's talk will cover our current transition to spending more time speaking to more people (but with less substance), plus future of the human race transcending technology. Using examples with online dating vs the old ways of meeting people, this brilliant thinker will also discuss what society loses in our continuing embrace technology in the context of how we lost body language with the telephone.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Ballroom D, Austin Convention Center

  • Turntable.fm: The Future of Music Is Social

    by Billy Chasen, Seth Goldstein and Jesse Kirshbaum

    Turntable.fm came from out of nowhere to become the most addictive new music service. The success of the service shows how we are entering a stage where owning music as an individual is less important than playing it together as a community. Artists are embracing the service as a way to connect directly with their best fans in a live synchronous environment; Talib Kweli, Diplo, ?uestlove, Manchester Orchestra and Ra Ra Riot have all been seen spinning tracks.

    In this fireside chat, we will discuss the evolution of and vision for turntable- how can users, artists, agents, managers, labels and advertisers all participate in and benefit from this social music experience.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

  • Coding the Next Chapter of American History

    by Jennifer Pahlka

    Join Code for America founder Jennifer Pahlka for a very inspirational keynote address and learn how your geek skills can transform the world for the better.

    At 2:00pm to 3:00pm, Tuesday 13th March

    In Ballroom D, Austin Convention Center

  • Digital Debauchery with Anthony Bourdain

    by Helen Cho, Zach Zamboni, Tom Vitale, Anthony De Rosa and Anthony Bourdain

    Meet chef, author & television personality Anthony Bourdain and the crew behind the award-winning series Anthony Bourdain: No Reservations, who help Tony oversee the show’s social media presence.

    Tony and his trusted sidekicks will discuss how he utilizes social media —Twitter, Facebook, blogs, et al. — to directly communicate his unique and unfiltered P.O.V. to fans of the show, and to the world at large.

    We’ll also look at how social media and the digital audience is changing the overall game for TV, and how it directly impacts both the show and how Tony converses with his audience.

    From ‘LiveTwatting’ wrap parties on the road (read: shots of toilets abroad) to propagating food porn online to live-streaming a pub crawl — all is fair game as we present an unprecedented & uncensored behind-the-scenes access to No Reservations.

    This panel also includes a Q&A with Tony and crew -- and as always with Tony, nothing is off-limits.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Ballroom D, Austin Convention Center