Sessions at SXSW Interactive 2012 matching your filters

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• How to Get Consumers Addicted to Your Content

  by Tara-Nicholle Nelson

  In the early days of owned and earned media (i.e., content) brands believed that communicating their messages via social and traditional media were the keys to success. And content is working; 61 percent of brands are doubling down on content this year. But advanced content strategists know that driving specific business objectives using content requires a wholesale shift to the user’s perspective - creating content that is entirely about theuser and the things they already care about. And for all the hand-wringing that goes on about creating the right content, 90 percent of brands investing in content lack a plan for optimizing the content and its distribution to reach targets, get them to “try” it and get them to come back to it on a regular basis.

  This presentation takes brands and marketers on a deep dive into the behavioral neuropsychology that drives audiences to try and become addicted to a brand’s content, and helps them translate that knowledge into a scalable program that drives specific business objectives using consumer-centric content, complete with case studies of these strategies in action.

  • Brands
  • Consumers
  • Content
  • Marketing

  At 5:00pm to 5:15pm, Saturday 10th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

  Coverage slide deck