Sessions at SXSW Interactive 2012 matching your filters

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• Best Practices: Native + Web Hybrid Mobile Apps

  by Charles Ying

  Learn different ways to integrate HTML5 into native apps, what tools you can use, and when to build your own. We'll cover achieving high graphics frame rates, touch responsiveness while conserving battery life. Learn the benefits and tradeoffs of mobile graphics hardware acceleration in animation and emulating native UI in mobile web browsers. We'll also touch on Flipboard's use of HTML5.We'll cover these specific technology areas: WebKit and JavaScriptCore; native view system architecture, animated scene graphs; and hardware accelerated graphics drawing and compositing.

  • Best Practices
  • Mobile

  At 11:00am to 12:00pm, Saturday 10th March

  In Salon H, Hilton Austin Downtown

  Coverage audio clip audio clip slide deck write-up

• HTML5 APIs Will Change the Web: And Your Designs

  by Jen Simmons

  HTML5. It's more than paving the cowpaths. It's more than markup. There's a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We've been limited in what's possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That's not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don't just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.

  • Design
  • Future
  • HTML5
  • Mobile
  • Mobile Web

  At 11:00am to 12:00pm, Saturday 10th March

  In Ballroom A, Austin Convention Center

  Coverage audio clip slide deck

• Is That Your Final Offer? Mobile Dynamic Pricing

  by Sam Altman

  Dynamic pricing is back. In 1845, people walked into price-free stores, and the price was decided then and there. More recently, we’ve seen this with airline tickets, fluctuating in price based on demand. Now, with mobile advances, we’re seeing the beginnings of dynamic pricing at a local level. Businesses are becoming empowered to reward loyal customers (come here often?), bring in new customers at slow times (come get discounts on school nights!), and, most notably, innovate past chalkboard specials.

  Mobile dynamic pricing barely set foot through the doors of local businesses until recently, but early signs are hinting at a transformative model for offline businesses. Today, consumers are enjoying grabbing instant deals and generating their own deals; at the same time, credit card companies and marketers are joining in to reward activity. If done right, mobile dynamic pricing will spark a new, dynamic customer-business relationship, plus an extreme price-tag makeover everywhere.

  • Dynamic Pricing
  • Mobile
  • Pricing

  At 3:30pm to 4:30pm, Saturday 10th March

  In Salon H, Hilton Austin Downtown

  Coverage slide deck