by Charles Ying
by Jen Simmons
HTML5. It's more than paving the cowpaths. It's more than markup. There's a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We've been limited in what's possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That's not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don't just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.
by Sam Altman
Dynamic pricing is back. In 1845, people walked into price-free stores, and the price was decided then and there. More recently, we’ve seen this with airline tickets, fluctuating in price based on demand. Now, with mobile advances, we’re seeing the beginnings of dynamic pricing at a local level. Businesses are becoming empowered to reward loyal customers (come here often?), bring in new customers at slow times (come get discounts on school nights!), and, most notably, innovate past chalkboard specials.
Mobile dynamic pricing barely set foot through the doors of local businesses until recently, but early signs are hinting at a transformative model for offline businesses. Today, consumers are enjoying grabbing instant deals and generating their own deals; at the same time, credit card companies and marketers are joining in to reward activity. If done right, mobile dynamic pricing will spark a new, dynamic customer-business relationship, plus an extreme price-tag makeover everywhere.
9th–13th March 2012