Sessions at SXSW Interactive 2012 matching your filters

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• How Brain Science Turns Browsers into Buyers

  Need to boost website conversion and sales? Want to accomplish more with fewer resources? You need to appeal to and engage your customer’s brain. The vast majority of your buyer’s decision-making is driven by emotion and unconscious processes, and if you are only selling features, benefits, and prices you aren’t maximizing your success. Learn how to apply cutting-edge neuroscience, neuromarketing, and behavior research in designing your site, crafting persuasive copy, and more. But don’t worry, this is a jargon-free presentation. The expert panelists, all from different backgrounds, will focus on techniques that produce bottom-line results.

  • Conversion Optimization
  • Marketing
  • Neuroscience

  At 11:00am to 12:00pm, Sunday 11th March

  In Capital Ballroom B, InterContinental Stephen F. Austin

  Coverage write-up audio clip slide deck