Sessions at SXSW Interactive 2012 matching your filters

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  • Bootcamp for a UX Team of None

    by Todd Zaki Warfel, Fred Beecher, Russ Unger, Krista Sanders and Brynn Evans

    This workshop will introduce you to affordable user experience design methods for getting user input and feedback throughout your design and development process. These methods, like guerrilla research, gamestorming, and progressive prototyping, will allow you to do just enough UX design to get you started in the right direction. They will help you get in touch with your users efficiently and use their feedback and insights to influence your design decisions.

    But why should you care? Your code is gold. Your business model is solid. You should care because having a good UX is no longer a differentiator; it’s an expectation. What you need is a good UX designer. Of course, they’re rare and expensive right now. Is it possible to fix your UX without one?

    Yes.

    You won’t go home from this workshop with your own UX designer, but you will be armed with the knowledge that will enable you to enable you to attract next year’s most sought after angel investor.

    At 9:30am to 10:30am, Monday 12th March

    In Ballroom BC, Austin Convention Center

    Coverage slide deck

  • Maps of Time: Data As Narrative

    by Drew Harry, DataMinerUK, Nicola Hughes, Alex Graul, Jenn Thom and Burt Herman

    What's the relationship between visualized data and the story we want to tell? Living in the eternal now, surrounded by our tweets, facebook posts and other copious amounts of social and highly personalized information, we forget the importance of history and historical reasoning and influence in our work. Which events were the most important in my last year or decade of tweets? How would I know? What would a map of time look like, fashioned out of the data? How would one map one's own life? In this panel, a mix of academics, news media professionals and narrative tool developers talk about how to turn data into maps of time. Together we will go on a journey to understand and visualize time, history and context, to reason about what it means to gather and express collective history.

    At 9:30am to 10:30am, Monday 12th March

    In Ballroom A, Austin Convention Center

  • How to Harvest Consumer Intent from the Social Web

    by AJ Vaynerchuck, Edward Boches, Jeff Janer, Farrah Bostic and Jolie O'Dell

    The social web lets us send out a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations about things we’ve experienced and want to share with our friends. These products, services, businesses, places, movies, music, articles, etc. are expressions of customer and influencer engagement and loyalty that brands have successfully started to leverage to grow their businesses.

    But what about the other side of the stream: the trusted referrals and recommendations we receive from our friends, as well as the things we discover on our own, and want to buy, read, visit, or listen to later? In other words: our intent to do something. There is a tremendous and largely untapped opportunity for brands to identify consumers who have overtly expressed interest and to 'harvest their intent' by helping them to bridge the gap between discovery and action with useful, timely and relevant information and offers.

    At 11:00am to 12:00pm, Monday 12th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

  • Own the Media. Or the Media Will Own You

    by Lucas Mello, Mauro Silva, Cristina Monteiro and Ricardo Guerra

    For a long time the business of media was all about buying people’s attention. Not so long ago, “spontaneous media” (whatever it really means) stepped in. But the growing fragmentation of media landscape and more social driven media experiences are making people’s attention harder to get.

    Don’t panic. It’s time to add owned media to the equation. Audience is value, and if your can build one or use better one that you already have you will own the greatest asset of all. And, at some point, a consequence of this might be to stop buying media and start selling it. Is your marketing department is ready to start making money instead of spending it?

    LiveAD, brazilian award winning creative hotshop (and 2011 SXSW interactive activism finalist!), talks about the importance of owned media along side paid and earned media. And shows some advantages of platform building and some nice results achieved for clients such as Nike, C&A, Lacoste and Oi (one of the biggest mobile carriers in Brazil).

    At 11:00am to 12:00pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

    Coverage slide deck

  • Get Excited and Make Things with Science

    by Jeremy Keith, Ariel Waldman and Matt Bellis

    The relationship most adults have with science is one of observation: watching government agencies explore on behalf of us, but not actually exploring it ourselves. Science should be disruptively accessible – empowering people from a variety of different backgrounds to explore, participate in, and build new ways of interacting with and contributing to science. By having a fresh set of eyes from those who solve different types of problems, new concepts often emerge and go on to influence science in unexpected ways. A grassroots effort called Science Hack Day aims to bridge the gap between the science, technology and design industries. A Hack Day is a 48 hour all-night event that brings different people with good ideas together in the same physical space for a brief but intense period of collaboration, hacking, and building ‘cool stuff’. By collaborating on focused tasks during this short period, small groups of hackers are capable of producing remarkable results.

    At 12:30pm to 1:30pm, Monday 12th March

    In Citadel, Driskill Hotel

  • Tech Unity Beyond the #SpecialNeeds Hashtag

    by Kate Canterbury, Robert Rummel-Hudson and Jen Lee Reeves

    Special needs communities unite! This brainstorming session will take a look at how some people have been able to harness the power of online community to bring special needs parents together. We will look at what social tools work and don't work when parents look for ways to get support for their special needs kids. Talk to a special needs parent and you'll realize, this community does not come together often enough to share how we make advocating for our children work. This is not a session looking to find funding for our child's challenges. This is a conversation where anyone with a link to any type of special need can talk about the need for community and advocacy in a culture where abilities of all types should be celebrated.

    At 12:30pm to 1:30pm, Monday 12th March

    In Lone Star, Omni Downtown

  • Civic Media Projects in Latin America

    by Miguel Paz, Lu Ortiz, Jorge Luis Sierra and Yesica Guerra

    In this panel we will hear from the actors who developed, designed, implemented or applied projects that use social media and digital technologies to attempt social change. It is fundamental to evaluate the projects from the point of view of the strategic choices their creators made in order to generate analytic common basis and accumulate knowledge. It is also important to hear from the actors themselves on what has worked in their particular contexts and what has not. Latin America is still a space where technological innovation is put to the test by implementation, budget restraints, and connectivity limitations. The adaptation of technologies, the language constraints and the cultural challenges will be discussed in respect to the ways in which social change is motivated by technology. This panel will amass experience from Mexico, Panamá, and Chile.

    At 3:30pm to 4:30pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

  • My Financial Advisor Is an Algorithm

    by Gib Veconi, Sylke Laine and Stefan von den Driesch

    The panel will explore the role of digital in selling complex services and products - using financial advisory as an example. For years, financial institutions have sought ways to make true financial advice available online. But did they find a way to satisfy their more independent customers? We will talk about the ways in which digital technology is transforming the way we market (and receive) financial advisory services. Take a peek at projects from our research labs. One features a room designed in a joint effort with the University of Applied Sciences in Darmstadt, Germany: It provides a digitally enhanced advisor-client conversation, using a multitouch table and a screen wall. The other is seeking to grant investors more control in a more integrated process by creating a platform for both, advisors and investors. We will investigate whether digital technologies will – one day – create the category killer for personal financial advising or take it to the next level.

    At 3:30pm to 4:30pm, Monday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Prototype vs. Sim: Validating Software & UX Design

    by Jared Ficklin, Gregg Wygonik and Robert Tuttle

    How much smoke and mirrors does it take to validate interaction models during the software design process? When do you have to stop faking it and start making it? How do you handle the traps of realistic demos slipping into production or permanent beta? Simulation, spike, proof-of-concept, interactive demo, prototype, and other artifacts often come with loose definitions and inflated expectations or lose their primary purpose during collaborative software design and realization. Design technology experts from frog who regularly push and pull on the boundaries of art and science will define bounds and discuss challenges, opportunities, risks, and rewards of going too far in real code during design or not going far enough. Topics will include defining needs and socializing intent for code-driven design assets across stakeholders, balancing speed and fidelity during interaction design, and understanding where early target platform development best informs and validates design.

    At 3:30pm to 4:30pm, Monday 12th March

    In Ballroom BC, Austin Convention Center

  • Financial Services & Technology Rockstar Women

    by Simone McCallum, Joyce Sullivan, Liz Lumley, Anna O'Brien and Sarah Carter

    Tweet, trade, and be fabulous doing it. Hear from global financial services and technology leaders, who happen to be women, how they use social media to drive innovation and change in this highly regulated industry. In an easy to understand format, you’ll learn what social media regulation means in the day-to-day workings of financial services organizations. Insights into the use of social data and measurement metrics to support and promote your organization’s foray into social media will also be offered. With smarts, humor and grace, this group will share their secrets of success, and will give you the essential tools you’ll need to be a Financial Services & Technology Rockstar in your own organization.

    At 5:00pm to 6:00pm, Monday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown