by Beth Mulhern and Kendall Morris
Every day we meet companies who realize the importance of participating in social media but have no idea how to begin. “What department does social media live in; Marketing, IT, PR, Customer Support?” “What type of commitment of resources and budget do I need? “Can’t we just hire a college student to do this?” “How do we measure success?” With all these questions, it is no wonder defining the need has become so challenging. Some companies are finding themselves “stuck” before they even begin! How to Write an RFP for Social Media will walk you through the process of creating an RFP that clearly identifies your company's business objectives and leads you to an ROI. You will learn how to:
You will come away with a clear outline for how to meet your individual goals with a template worksheet to ensure you are asking yourself the right questions throughout the process.
9th–13th March 2012