by Justin Nassiri and Winston Wang
Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best capture and harness your fans’ passion and energy for maximum ROI and impact? Testimonials have graduated: customer and fan-contributed videos offer an entirely new level of authenticity that simply cannot be achieved by the written word. See how Anheuser-Busch teamed up with VideoGenie to launch a creative video campaign during the Super Bowl to drive engagement and connect with new customers and loyal fans. The talk will delve into strategy and execution, including examples of hard data around conversions, site engagement and other direct ROI metrics. It will also touch upon how brands can utilize powerful, user-generated video content to take word-of-mouth marketing to the next level.
9th–13th March 2012