Sessions at SXSW Interactive 2012 about Community with slides

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Saturday 10th March 2012

• Envisioning a Better World Together at SXSW 2013

  by Derek Lackaff

  Scheduled to take place in Austin in March 2013, the SXSW Visioning Assembly will be a collective dialogue with a large sample of SXSWi participants. Based on the Agora Process, developed by the Icelandic startup and political grassroots communities and used successfully in two National Assemblies, the Visioning Assembly combines elements of crowdsourcing and brainstorming on a large face-to-face scale with realtime collective feedback. Previous participants have characterized an event as one of the most beautiful, empowering, and fun events they have ever experienced.

  In this session we will explain what the Visioning Assembly process is, share the interesting history of its development, and discuss why it is a perfect match for SXSWi -- audience participation will be expected!

  Why should SXSW Interactive host a Visioning Assembly? SXSW Interactive brings together the most interesting people in the world of interactive media. Across dozens of stages, fascinating people address the most important (and most fun) topics in this wide-ranging field. A great session often has the feel of a great concert, with huge (or occasionally intimate) audiences sharing passion, energy, and new perspectives. Some of this audience interaction is captured in whispered discussion and via backchannel hashtags. The Visioning Assembly will allow this collective intellect, knowledge, and energy to be captured and directed towards a common good.

  • Community
  • Conferences
  • SXSW

  At 9:30am to 10:30am, Saturday 10th March

  In Salon C, AT&T Conference Center

  Coverage audio clip slide deck

• Making Stories: Libraries & Community Publishing

  by Nate Hill, Michael Porter, Char Booth, Amy Buckland and Amy Buckland

  Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
  Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

  • Community
  • Libraries
  • Publishing
  • sxswLAM

  At 11:00am to 12:00pm, Saturday 10th March

  In Room 6AB, Austin Convention Center

  Coverage slide deck slide deck slide deck slide deck audio clip

• Your Marketing Sucks: Why You Need to Think Local

  by Mike Merrill and Tiffany Monhollon

  Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local consumers online. In this session, we’ll share practical strategies about how any business - from start-ups to local businesses to national brands, agencies, and franchises - can think local in their online marketing and connect the dots between their digital strategies and their physical presence.

  Why does local matter for every brand? 86% of consumers use the internet to find a local business. 20% of all searches on Google have local intent. 1 in 3 mobile searches is local. Google map use is 40% local. After looking up a local business on a smart phone, 61% of users called the business and 59% visited. 100% of consumers are local.

  It all starts with picking the right strategy for your business type. We’ll share ideas and examples of thinking local from a strategic brand perspective: Content Strategy, Search, SEO & Keyword Strategy, Local Listings, Social Strategy, Online Advertising, Reputation Management, Ambassador & Engagement Strategy, and Mobile Strategy.

  • Brands
  • Community
  • Local
  • Marketing

  At 3:30pm to 4:30pm, Saturday 10th March

  In Assembly Room, InterContinental Stephen F. Austin

  Coverage slide deck

Tuesday 13th March 2012

• Gaming Tools Kids Want to Use

  by Virginia Mcarthur, Alexander Repenning, Tamara Hudgins, Ward Tisdale and David Gerding

  Limited choices exist when kids seek to author, not just play, their own video games. If video games are on track to topple film as the last big media mammoth, how can we build a video game workforce that we need? Instead of reinforcing the divide between artists and programmers, can we get more kids interested in learning the complex work that game development involves, and foster a really great game development community? What kids like to use for game development may surprise you. Come hear what they like, why the like it, and how new tools need to be built to meet the demands of future game developers. Join a conversation about authorship, identity, creativity, and the tools kids really use for developing serious and social games. Gain insight on elements of game tools that kids would use--if they existed!

  • Children
  • Community
  • Gaming
  • Identity

  At 9:30am to 10:30am, Tuesday 13th March

  In Classroom 203, AT&T Conference Center

  Coverage slide deck