Sessions at SXSW Interactive 2012 about Strategy and experiences with slides

View as grid

Tuesday 13th March 2012

• Gen Y&Z Expectations to Transform Customer Exp

  by Adam Edmunds and Al Nevarez

  Today’s customer is complex, but tomorrow’s will be even more difficult to understand, communicate with, support and please. Tomorrow’s customer will be used to an always-available ecosystem of online, mobile, and social media feedback channels, and will expect and demand fast responses. They will have a seeming “A.D.D.” mentality and businesses need to be ready. Listening to customer will change; surveys will become a hidden dialogue, communication channels will change and what customers expect from a company will change dramatically. Adam Edmunds and Al Nevarez will share best practices from leading edge companies today, and those who will pioneer this important area tomorrow. This session is sponsored by Allegiance.

  • Communication
  • Customers
  • experiences
  • Strategy

  At 11:00am to 12:00pm, Tuesday 13th March

  In Salon FG, Hilton Austin Downtown

  Coverage audio clip slide deck