Sessions at SXSW Interactive 2012 about Mobile with slides

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Saturday 10th March 2012

  • Best Practices: Native + Web Hybrid Mobile Apps

    by Charles Ying

    Learn different ways to integrate HTML5 into native apps, what tools you can use, and when to build your own. We'll cover achieving high graphics frame rates, touch responsiveness while conserving battery life. Learn the benefits and tradeoffs of mobile graphics hardware acceleration in animation and emulating native UI in mobile web browsers. We'll also touch on Flipboard's use of HTML5.We'll cover these specific technology areas: WebKit and JavaScriptCore; native view system architecture, animated scene graphs; and hardware accelerated graphics drawing and compositing.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon H, Hilton Austin Downtown

  • HTML5 APIs Will Change the Web: And Your Designs

    by Jen Simmons

    HTML5. It's more than paving the cowpaths. It's more than markup. There's a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We've been limited in what's possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That's not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don't just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.

    At 11:00am to 12:00pm, Saturday 10th March

    In Ballroom A, Austin Convention Center

  • Is That Your Final Offer? Mobile Dynamic Pricing

    by Sam Altman

    Dynamic pricing is back. In 1845, people walked into price-free stores, and the price was decided then and there. More recently, we’ve seen this with airline tickets, fluctuating in price based on demand. Now, with mobile advances, we’re seeing the beginnings of dynamic pricing at a local level. Businesses are becoming empowered to reward loyal customers (come here often?), bring in new customers at slow times (come get discounts on school nights!), and, most notably, innovate past chalkboard specials.

    Mobile dynamic pricing barely set foot through the doors of local businesses until recently, but early signs are hinting at a transformative model for offline businesses. Today, consumers are enjoying grabbing instant deals and generating their own deals; at the same time, credit card companies and marketers are joining in to reward activity. If done right, mobile dynamic pricing will spark a new, dynamic customer-business relationship, plus an extreme price-tag makeover everywhere.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon H, Hilton Austin Downtown

    Coverage slide deck

Sunday 11th March 2012

  • Creating Responsive HTML5 Touch Interfaces

    by Stephen Woods

    The proliferation of touch-based mobile phones and tablets means that users are accustomed to using touch gestures navigate - but so far primarily on native applications – how about web content? Creating responsive touch interfaces in HTML5 is not just possible, but its an amazing evolution of web user interfaces. At Flickr we've learned that because of the nature of touch events, the "feel" of the interface is more important than performance by the numbers. This session will guide you through how to create touch interfaces, with a focus on interfaces that FEEL responsive. Topics covered will include device support, hardware acceleration and handling complex gestures. We'll also focus on how to prioritize the work done in JavaScript so that the interface feels as responsive as possible.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Salon FG, Hilton Austin Downtown

  • Design and the Mobile Startup

    by Mike Krieger, Ron Goldin, Alexa Andrzejewski and Alex Rainert

    In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Salon A, Hilton Austin Downtown

Monday 12th March 2012

Tuesday 13th March 2012

  • How the iPad Can Save Accessibility

    by Marty DeAngelo

    Usability has come a long way since the dark days before "Designing with Web Standards". Now nearly all companies see the value of UX in their digital designs. But despite heightened focus on the user and a growing awareness of accessibility concerns, implementation of accessibility standards have often fallen victim to time pressures and obsolete design practices. Disabled users struggle through sites missing alt tags, keyboard inputs or text alternatives. Enter devices like the iPhone & Android … and the iPad.

    With the proliferation of non-desktop devices and browsers like tablets and gestural smartphones, suddenly more people are finding that the web isn't as nice and clean as they remembered: broken formatting, too small text, hover functionality that doesn’t work, and entire swaths of the web rendered as Flash-based wastelands that millions can’t access.

    We've now discovered that by solving for many of the issues that iOS and other mobile users face, we can also solve for the most prevalent accessibility issues. Using side-by-side examples and case studies, I'll show how we can make sites more accessible and more usable by mobile devices. Through combinations of better markup, HTML5 and CSS3 functionality and better scripting, we can serve two masters at once. Better yet, in some cases, we can take advantage of the accessibility capabilities built into newer mobile devices to make the digital experience even better than they would get on the 'old web'.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 10AB, Austin Convention Center

  • Content Is Currency: Content for Web & Mobile

    by Jon Wuebben

    “Content is Currency: Developing Powerful Content for Web & Mobile” is the latest, most definitive book on web and mobile content development. Using the latest research, best practices and case studies, it is positioned to change the way companies everywhere view and value their website, mobile and social media content – forever. Come find out how you can dominate your market with compelling content that connects. “Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why...and then how exactly to operationalize content marketing within your business, read this book!” - Joe Pulizzi, Founder, Content Marketing Institute

    At 12:30pm to 12:50pm, Tuesday 13th March

    In Ballroom G, Austin Convention Center