Sessions at SXSW Interactive 2012 about Startups with slides

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Friday 9th March 2012

  • We Made This, and It's Not an Ad

    by Robbie Whiting

    What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things like product design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either. So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.

    At 3:30pm to 4:30pm, Friday 9th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

    Coverage slide deck

Saturday 10th March 2012

Sunday 11th March 2012

  • The UX-Driven Startup: Lessons from the Trenches

    by Ian McFarland, Cindy Alvarez, Zach Larson and Kate Rutter

    We've all heard the story of The Technical Guy and The Business Guy getting together and starting a company. But what happens when a company puts User Experience at the helm? Hint: It doesn't just mean your product will be prettier!

    Being UX-Driven means more than hiring a “UX person”—we’re not even sure that’s a requirement. Learn what it does mean by spending time looking through the eyes of some UX-minded founders who’ve shaped some of the most interesting products of the “10s.” Learn from these companies’ experiments, mistakes, challenges and wins—from Foodspotting’s decision to only allow positive ratings to Gowalla’s decision to let their community build their place database from scratch—and how tools like observation, metaphors, mantras and metrics drove them.
    Whether you’re managing an established product or have or an idea you’re trying to get off the ground, you’ll leave armed with practical tools you can put to use as you strive to make your own company more UX-Driven.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon A, Hilton Austin Downtown

  • Design and the Mobile Startup

    by Mike Krieger, Ron Goldin, Alexa Andrzejewski and Alex Rainert

    In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Salon A, Hilton Austin Downtown

  • Successful Journalism Startups: Global Lessons

    by Pekka Pekkala

    More and more journalists are either facing layoffs or zero-job market around the world. Some of them take their passion online and start their own publications. Research project "Sustainable Business Models for Journalism" has interviewed these brave journos that have actually made the move to entrepreneurship _and_ are making living out of it. 30 very different cases from around the world - from international success stories (ArsTechnica) to small hyperlocal sites serving just 10.000 strong communities (DavidsonNews). What are the key elements for sustainability and how they are building a whole new ecosystem of news? The future of journalism is not built on grants, 401k's or VC funding. It's built on single individuals that are not afraid of long hours and wearing multiple hats.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol