Sessions at SXSW Interactive 2012 with slides in Hyatt Regency Austin

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Saturday 10th March 2012

  • Traveling Band: Road Trip to Happiness?

    by Joris Verbogt

    In this talk, musician and web developer Joris Verbogt will tell you how his experiences in a traveling band influence the way he does his other job. How musicians deal with the endless hours on the road, uncertain of a decent place to sleep, working hard on stage trying to entertain the audience. But also stories about the amazing number of people wanting to help, supporting you in ways you couldn't have imagined and, last but not least, about the incredible moments of pure magic.

    At 11:45am to 12:00pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage slide deck

  • Organization Design Is for Lovers

    by Scott McDowell

    Conceived as a user’s manual for DIY organizational design, this talk explores good practices for structuring an organization for creativity and impact, and motivating smart and creative people.The importance of building an exceptional team is sometimes minimized by creative business owners. It is a “secondary task” unrelated, at least superficially, to the work we deliver to clients, often triggered under duress by an event: a huge new client project to ramp up for, a round of VC funding, the opening of a new office, the exodus of a few great employees, or market events that force a restructuring. For this reason building an organization often takes on an urgent tone and is executed with haste or fear. ‘Organization Design is for Lovers’ is about adding people with confidence and implementing the right organizational structure to push your ideas forward.

    At 1:15pm to 1:30pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage slide deck

  • How Digital Maps Navigate the Human Condition

    by Guy Gould-Davies

    Digital is recasting the landscape of maps, a metamorphosis that’s not yet complete. It has rewritten the rules by which maps behave and what they can do. This makes it not just an inflection point in the map category but in the history of human experience. We’ll share the latest development in map technology and show how a collection of digital and non digital inputs – including past history, social media and even mood - when added to basic geographic wayfaring expands the boundaries of human possibility. It’s navigation that enriches the human condition like never before. You may never see a map the same way again.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

  • How to Get Consumers Addicted to Your Content

    by Tara-Nicholle Nelson

    In the early days of owned and earned media (i.e., content) brands believed that communicating their messages via social and traditional media were the keys to success. And content is working; 61 percent of brands are doubling down on content this year. But advanced content strategists know that driving specific business objectives using content requires a wholesale shift to the user’s perspective - creating content that is entirely about theuser and the things they already care about. And for all the hand-wringing that goes on about creating the right content, 90 percent of brands investing in content lack a plan for optimizing the content and its distribution to reach targets, get them to “try” it and get them to come back to it on a regular basis.

    This presentation takes brands and marketers on a deep dive into the behavioral neuropsychology that drives audiences to try and become addicted to a brand’s content, and helps them translate that knowledge into a scalable program that drives specific business objectives using consumer-centric content, complete with case studies of these strategies in action.

    At 5:00pm to 5:15pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage slide deck

  • Responsive Content: Build a Website that Kicks App

    by Hans Sprecher

    Forget apps, .mobi sites, and smoke signals. Here’s a little secret: you can make one website to cater to different devices and contexts. Designing responsive sites is gaining mainstream acceptance—but how do these sites effect your content strategy? Like the design, content is flexible—expanding based on screen resolution and medium to match the user's context. We need techniques to scale content as beautifully and responsively as our designs.

    Responsive content can be used for both good and evil (or at least pleasant and painful user experiences). We'll examine when content should be responsive and when it shouldn't be.

    Finally, the tech details: to make content respond, draw on the HTML5 spec, web standards, and semantic markup to systematically flag content. We can also use CSS, JS, and server-side processing to add or remove content from different contexts to create fast-loading sites.

    At 5:15pm to 5:30pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage slide deck

Sunday 11th March 2012

  • Advanced API Design: How APIs Change the World

    by Jonathan Dahl

    APIs are becoming ubiquitous, but they are really hard to design well. In this talk, we'll discuss how to design and implement an API that isn't just functional, but makes people stand up and cheer. We'll also cover tips for integrating with other people's APIs.

    But an awesome API isn't just a feature. APIs are currently transforming the world, just like open source software has changed the world for the last decade. We'll talk about how this transformation impacts developers and changes the rules.

    At 11:15am to 11:30am, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • The New Age of Money

    by Heather Schlegel

    or How I learned to stop worrying and love the economic collapse.

    Based on my research on the Future of Alternate Currencies and Transactions I will share technology usage trends, visions of future payment systems, how we can get there and why we need to pursue Alternate Currencies. Why the current economic troubles are actually good for us and how we can strengthen the resilience of our local economies.

    This will be a positive presentation - acknowledging the hard problems, but not limited to solving them within our current paradigm.

    I will cover: NFC, Square, collaborative consumption, local currencies, time banks, bitcoin, ven, payment trends (on, off and mobile), externalities, market system, gift economy and more.

    At 12:45pm to 1:00pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • dot.wtf? top.level.domain.names. will.change.the.web

    by Rob Garner

    With ICANN's rollout of new vanity TLD's this year, marketers, IT, and legal professionals have many questions the implications and impact on their respective areas of business. While conceivably anything past the "." can now be registered and used as a proprietary presence or open registry, the price of entry makes this a heavy consideration for even the largest enterprise businesses. This session will discuss the implications of new TLDs, discuss the birth of the "search optimized gTLD," review a history of other gTLDs such as .travel, .jobs, .asia, and .museum, and review some of the possible proprietary and registry applications of a new TLD. An overview of the registration, auction, and challenge process will also be presented. Voteforthispanel.now, and we look forward to SeeingYou.There.

    At 3:30pm to 3:45pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Open APIs: What's Hot? What's Not?

    by John Musser

    Open APIs are hot. Developers can now choose from thousands of open APIs, with hundreds more released every month. Some of these APIs serve billions of calls per day. But the API universe is changing rapidly with new opportunities and challenges on the horizon. This session will help by taking an "API deep dive" and answering many of the key questions about the state of the open API market today: What are the key trends? Who are the API leaders? What are the business models? What are the key technology debates and issues? What strategies are working today and where should you look to see where this is headed?

    At 3:45pm to 4:00pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Creative Leadership: Reimagine the Design Process

    by Sarah B Nelson

    Design groups the world over are littered with the remains of design process initiatives gone horribly useless. But, unless you are a one man band — and, let’s face it, few of us are — getting a group of designers, developers, and business owners to get a fantastic design out the door can feel like herding cats. What’s a design leader to do? Change our framework. Design process is not a technical problem to be solved (like designing a clock) but a living emergent system (like a cloud) to be exposed, evaluated and iterated.

    At 4:00pm to 4:15pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

Monday 12th March 2012

  • Adprovising: Agile Marketing Made Easy

    by Tim Leake

    Thanks to digital and social media, Marketers and Ad Agency folks have gone from having a one-way conversation with customers into a million-way conversation. We’ve added capabilities to create digital work. But that misses the point. What we really need to do is learn how to create work for a digital world. We know we need to be agile, but we don't know how to do it. "Moving quickly" doesn't play well with "covering your ass." We want everything: work that's creative, gets noticed, maximizes results and minimizes risk. (And, preferably, is affordable.) Adprovising is a simple set of rules to help us get there – joyfully stolen from the world of improv comedy and repurposed to suit our own needs.

    At 3:30pm to 3:45pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage slide deck