Sessions at SXSW Interactive 2012 with video

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Friday 9th March 2012

Saturday 10th March 2012

  • CSS for Grown Ups: Maturing Best Practices

    by Andy Hume

    In the early days of CSS the web industry cut its teeth on blogs and small personal sites. Much of the methodology still considered best-practise today originated from the experiences of developers working alone, often on a single small style sheet, with few of the constraints that come from working with large distributed teams on large continually changing web projects.

    The mechanics of CSS are relatively simple. But creating large maintainable systems with it is still an unsolved problem. For larger sites, CSS is a difficult and complex component of the codebase to manage and maintain. It's difficult to document patterns, and it's difficult for developers unfamiliar with the code to contribute safely.

    How can we do better? What are the CSS best practises that are letting us down and that we must shake off? How can we take a more precise, structured, engineering-driven approach to writing CSS to keep it bug-free, performant, and most importantly, maintainable?

Sunday 11th March 2012

  • 21st Century Giving: Social Philanthropy’s Rise

    by Michaelyn Elder, Ramya Raghavan, Robert Wolfe, Cheryl Contee and Claire Diaz Ortiz

    Leaders from top social networking sites share case studies to discuss the trend of social philanthropy. People around the world are using social media in engaging and creative ways to raise money for the causes that are most meaningful to them. Our distinguished panel will enlighten you on what's happening now and what's likely to happen next.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 6AB, Austin Convention Center

    Coverage video

  • Design and the Mobile Startup

    by Mike Krieger, Ron Goldin, Alexa Andrzejewski and Alex Rainert

    In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Salon A, Hilton Austin Downtown

  • The Secret Path to Success in Online Video

    by Burnie Burns, Barry Blumberg, Dina Kaplan and Sean Plott

    There is a clear path to success with online video, but it's counter to conventional wisdom and everything you've learned about traditional media. Learn from the best in the business how producers are creating sustainable series, growing audiences and brand so they can hire staffs and production companies to support them and become the new media mogul. The answers to how and why they do this, and succeed, will surprise you.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage video

Monday 12th March 2012

  • Why Hasn't the Internet Made Voting Awesome?

    by Seth Flaxman and Paul Schreiber

    In the United States, only 50% of people vote in presidential elections. That drops to 40% for midterm elections, and 10% for primary, local and special elections. Worldwide, we rank 138th in voter turnout. The Internet has made it easy to find your old friends from college; download any song you want; get shoes delivered the very next day, and help create social change by signing petitions, making donations and lobbying congress.So why hasn't the Internet made voting awesome? Seth Flaxman and Paul Schreiber of Democracy Works will talk about why the voting system is so broken, and how the Internet can route around inefficiency and bureaucracy to increase voter turnout and make voting fit the way we live today.

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon A, AT&T Conference Center

  • Don’t Build a Power Glove: Talk to Your Users

    by RJ Owen

    “Throw away your joysticks, kids,” began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At the time it seemed as if traditional video game controllers would soon be a thing of the past.But the Power Glove was anything but a success. While it was a design and technology coup, coolness is unfortunately a poor metric for product success. What the Power Glove lacked was customer insight. During the technology and design crunch nobody stopped to ask, “How is this device for playing games? Do people want to use it?” Thus, the teams rushed blindly into building the wrong thing.Customer insight is the most critical piece of the application and software creation process. You can build something sweet, but if nobody uses it you’re left with little more than a colossal waste of time, effort and money. On the flip side, customer insight applied to the process can result in more customers, increased market share and a better ROI.

    At 5:00pm to 6:00pm, Monday 12th March

    In Ballroom BC, Austin Convention Center

Tuesday 13th March 2012