Sessions at SXSW Interactive 2012 about Customers with video

View as grid

Your current filters are…

Clear

Monday 12th March 2012

  • Don’t Build a Power Glove: Talk to Your Users

    by RJ Owen

    “Throw away your joysticks, kids,” began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At the time it seemed as if traditional video game controllers would soon be a thing of the past.But the Power Glove was anything but a success. While it was a design and technology coup, coolness is unfortunately a poor metric for product success. What the Power Glove lacked was customer insight. During the technology and design crunch nobody stopped to ask, “How is this device for playing games? Do people want to use it?” Thus, the teams rushed blindly into building the wrong thing.Customer insight is the most critical piece of the application and software creation process. You can build something sweet, but if nobody uses it you’re left with little more than a colossal waste of time, effort and money. On the flip side, customer insight applied to the process can result in more customers, increased market share and a better ROI.

    At 5:00pm to 6:00pm, Monday 12th March

    In Ballroom BC, Austin Convention Center

Schedule incomplete?

Add a new session

Filter by Day

Filter by Session type

Filter by coverage

Filter by Topic

Filter by Venue

Filter by Space