Sessions at SXSW Interactive 2012 matching your filters

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• Design and the Mobile Startup

  by Mike Krieger, Ron Goldin, Alexa Andrzejewski and Alex Rainert

  In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

  • Design
  • Mobile
  • Startups

  At 12:30pm to 1:30pm, Sunday 11th March

  In Salon A, Hilton Austin Downtown

  Coverage audio clip slide deck video write-up