Sessions at SXSW Interactive 2012 matching your filters

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Saturday 10th March 2012

• Startup Passion Smack-Down

  by John Bradberry

  A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.

  • Entrepreneurship
  • Ideas
  • Startups

  At 11:00am to 12:00pm, Saturday 10th March

  In Salon A, Hilton Austin Downtown

  Coverage write-up slide deck audio clip