Need to boost website conversion and sales? Want to accomplish more with fewer resources? You need to appeal to and engage your customer’s brain. The vast majority of your buyer’s decision-making is driven by emotion and unconscious processes, and if you are only selling features, benefits, and prices you aren’t maximizing your success. Learn how to apply cutting-edge neuroscience, neuromarketing, and behavior research in designing your site, crafting persuasive copy, and more. But don’t worry, this is a jargon-free presentation. The expert panelists, all from different backgrounds, will focus on techniques that produce bottom-line results.
In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.
9th–13th March 2012