Sessions at SXSW Interactive 2012 matching your filters

View as grid

• @TVEngagement: Does Social Media Drive TV Ratings?

  by Colin Helms, David Jones, Ellen Stone, Susie Fogelson and Tara O'Donnell

  Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.

  • Social Media
  • Television
  • TV Ratings

  At 2:00pm to 3:00pm, Friday 9th March

  In Capital Ballroom, Omni Downtown

  Coverage audio clip

• Building a Jewish Presence Through Social Media

  by Bob Watts, Brian Block, Jennifer-Joy Bronk, Leisa Holland-Nelson and William Daroff

  Quick and effective communication may run afoul of traditional Jewish culture for the “The People of the Book.” Consuming information in 140 characters requires true customization of message. Branding a nonprofit in a digital world is a highly effective endeavor, and a new feat for organizations nearly or exceeding a century in age! This panel’s discussion will focus on three key issues:( 1) Targeted Update Messages; (2) Bridging technological gaps between community leaders/communicators and social media experts; and (3) Community Engagement.

  • Jewish
  • Social Media

  At 2:00pm to 3:00pm, Friday 9th March

  In Room 5ABC, Austin Convention Center

  Coverage audio clip

• Social Change, Social Media & Social Filmmaking

  by Dorothy Engelman, Meghan Warby, Rob Dyer and Sherien Barsoum

  Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change through documentary-style online video.

  As online video consumption increases dramatically, your organization or cause should be developing long-term or campaign-focused strategies for film. Whether you intend to raise awareness or funds, using video efficiently & effectively could be the key to inspiring action.

  This panel includes new media pioneer Dorothy Engelman, who specializes in creating content for non-profits & founder of Get Involved, a network for volunteers; Rob Dyer, founder of Skate4Cancer & star of multiple engaging online videos & short docs; & Sherien Barsoum, former social worker & documentarian behind ‘Colour Me’

  • Activism
  • Documentary
  • Film Making
  • Social Media

  At 2:00pm to 3:00pm, Friday 9th March

  In Room 9ABC, Austin Convention Center

  Coverage audio clip

• Build. Community Is Easy, Saving the World Is Hard

  by Colin Wallis, Kesah Schmitt, Mark Himmelsbach, Scott Orn and Dave Dobbins

  Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the world’s biggest challenges. Dialogue and subsequent action happens when dedicated people rally together in communities - live or virtual - to impact health issues, advance social causes, and make the world a better place.

  With the ever-changing landscape of new digital community-building platforms, these socially responsible groups are taking advantage of new technologies to reach and engage their audiences. The panel will uncover the organizational strategies of community building, maintaining engagement over time, and uniting a group of people who may have never met face-to-face. From helping people quit tobacco to establishing support groups for rare diseases and supporting healthy lifestyles, each organization approaches community engagement in a unique way. Come hear the successes and set backs of community building that strive to bring social issues to the forefront and address them in modern ways.

  • Activism
  • Charity
  • Community
  • Health
  • Social
  • Social Media

  At 5:00pm to 6:00pm, Friday 9th March

  In Room 6AB, Austin Convention Center

  Coverage audio clip

• Future of Entertainment: Viewer Becomes User

  by Jared Hecht, Kimber Myers, Mike Scogin, Paul Chang and Tom Thai

  Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

  • Entertainment
  • Mobile
  • Social Media

  At 5:00pm to 6:00pm, Friday 9th March

  In Room 18ABCD, Austin Convention Center

  Coverage audio clip