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  • Hammurabi, Horseshoes and Hookers in Social Media

    by Peter Kim

    Understanding why social media works the way it does can be traced back to origins well before The Cluetrain Manifesto. I'll take a look into anthropology and the concepts of communal sharing, authority ranking, equality matching, and market pricing to analyze how social media works today. Most importantly, I'll discuss how brands - armed with an understanding of these basic ideas - can activate them in today's social media environment.

    At 5:00pm to 6:00pm, Friday 9th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

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