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  • Design from the Gut: Dangerous or Differentiator?

    by Laurel Hechanova, Naz Hamid, Phil Coffman, William Couch and Jane Leibrock

    The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line. But what about a designer's instinct—that moment when a designer just knows what they're building is right? When and how do their years of professional experience, inspirational collections, and life observations become deciding factors? Learn from a panel of design veterans, with experience that ranges from client services to product development, about past experiences and their personal stance on the subject.

    At 3:30pm to 4:30pm, Friday 9th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

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