Sessions at SXSW Interactive 2012 matching your filters

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• Newsjacking: How to Inject Your Ideas

  by David Meerman Scott

  The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. Marketing and PR expert and bestselling author David Meerman Scott prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news

  • Campaigning
  • Communication
  • Narrative
  • Public Relations

  At 2:00pm to 2:20pm, Friday 9th March

  In Ballroom G, Austin Convention Center

  Coverage audio clip