by Wenxiang Wu
At the South by Southwest (SXSW) festival, Zopim (www.zopim.com), a leading provider of cloud-based Customer Engagement solutions, will hijack the city of Austin, TX to sow the seeds of customer love.
Leveraging SXSW attendees' infamous love for the fun and wacky, "The Support Grinch", a superbad green monster will be unleashed onto the streets on 9th March 2012. He will terrorize innocent civilians with his unsanitary vocabulary, outrageous hairdo and evil smirk.
Fortunately, his green Achilles' Heel is well-documented - the Support Grinch hates hugs. This SXSW, join hands with thousands of heroes on HugTheGrinch.com to hunt the Grinch down. Snap photographic evidence of your loving heroics, and stand a chance to win great prizes, including the ultimate MacBook Air, sponsored by the customer lovers from Zopim!
Very much like the free hugs movement, our goal is to spread spontaneous fun and happiness at SXSW through this mobile game that we conceived in our spare time over the past two weeks.
Linking back to our business, customer engagement software is only part of the equation for customer happiness. We see our users inject great passion, humor and spontaneity when using Zopim to chat with their customers. This reinforces our belief that true customer joy can only be delivered when people within the organization are truly happy, in line with the values of the Delivering Happiness movement.
Aside from this fun HugTheGrinch side project, our full time job is building amazingly simple customer engagement tools. Our award winning flagship product - Zopim Live Chat - has helped more than 35,000 online businesses wow their customers through real time chat engagement. With Zopim, our customers are happily targeting high-value website visitors, chatting directly with customers, building great relationships and increasing brand equity, everyday.
by Eric Ries
The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
9th–13th March 2012