Sessions at SXSW Interactive 2012 about Consumers and Investment and engagement on Friday 9th March

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• Keeping Loyal Consumers Engaged by Shaking Sh*t Up

  by Ben Lerer

  So you’ve developed a loyal consumer-base and built a strong foundation for your business. Now what? Thrillist’s evolving business model has been making headlines: by “mingling content and commerce” (New York Times, March 2011), industry experts have described Thrillist as “the future of media” (Wall Street Journal, May 2010). And with these changes, Thrillist’s revenue has quadrupled.

  Thrillist co-founder and CEO Ben Lerer will help you to see the bigger picture, illustrating the breadth of possibilities for evolving your online business. Lerer will draw on his experiences with Thrillist and the multitude of companies he has invested in through Lerer Ventures to give an extensive look at the development of online businesses, and what works and what doesn’t.

  • Consumers
  • engagement
  • Investment
  • Media

  At 2:00pm to 3:00pm, Friday 9th March

  In Salon C, Hilton Austin Downtown