Sessions at SXSW Interactive 2012 on Friday 9th March in Austin Convention Center

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  • Sparking Real World Action with Social Media

    by Jessica Kirkwood and Karen Bantuveris

    Join this fun, interactive core conversation and learn best practices and practical tips for using your social media voice to spark social action in the real world. Whether you care about supporting local schools, raising money for your Cause, or mobilizing your friends and neighbors for a service project or to respond to a community crisis -- this conversation is for you.You'll be working on teams to spark real world action right from the session room at SXSW. There will be fabulous prizes for the winning teams.This session is for anyone interested in being a change agent or standing up for a cause, and for formal and informal service and nonprofit leaders.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 8A, Austin Convention Center

  • The Future of Access to Digital Broadcast Video

    by Craig Cuttner, Andrew Kirkpatrick, Glenn Goldstein and Shane Feldman

    Video needs to be accessible too, and both the technology and the legal environment is evolving. Accessible media is already available online at some major media sites and the work done by providers can inform work that others will need to undertake. This panel will help attendees understand what is required and how tooling for developers can help, and share information about challenges encountered and strategies employed by major video content providers in order to integrate the production processes for broadcast and online video delivery.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 9ABC, Austin Convention Center

  • The Lean Startup: The Science of Entrepreneurship

    by Eric Ries

    The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

    At 5:00pm to 6:00pm, Friday 9th March

    In Ballroom D, Austin Convention Center

  • Uncertainty: Fuel for Brilliance

    by Jonathan Fields

    Drawing upon a wealth of leading research, neuroscience, case-studies and personal experience from his new book - Uncertainty: Turning Fear & Doubt Into Fuel for Brilliance - Fields reveals a set of environmental changes, workflow adaptations and personal practices that profoundly alter the deeper-psychology of creation and innovation, fueling you to bring exponentially better solutions to life faster, and do so with far more ease and far less angst.

    At 5:00pm to 5:20pm, Friday 9th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • What’s ‘The Next Big Thing’ in Social Networking?

    by Joel Simkhai

    Location-based technology has played a significant role in the recent expansion and growth of social media. That role is set to further explode in the coming years. As the leading all-male mobile location-based social network in the world, Grindr has created a global brand that in the past two years has amassed a user base of over 3 million users in 192 countries. The Grindr team hopes to evolve this mobile GPS experience with Blendr – a new location-based mobile app for everyone in the world that lets you discover, meet, and interact with the people around you. This presentation will focus on the future of location-based social networking and how we can make it easier to meet new people around us. Discussion will include issues ranging from the idea behind a start-up to the implementation and development of that idea into a product, to growing a user base and using social media options to create brand awareness and loyalty.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Why Happiness Is the New Currency

    by Ade Olonoh, Brian Wong and Dave Morin

    Moments of joy... moments of happiness... moments of gratitude. These are all moments that describe our lives. It is very easy to mistake these as only moments that happen in real life. One fundamental key part of how the web has evolved has involved emotion. Emotion has become more explicit in our actions online. Companies are faster becoming aware that, as obvious as it may seem, humans are at the receiving end of the UI and design theme that you have just created. We no longer simply engage in actions; we "like". We contribute content and are immediately validated through social interactions. What is obvious is that there's another person we're interacting with. What's even more obvious is what we're supposed to feel. In this digital era, there's a field of science that has been largely underutilized until now: affective science. In our work at Kiip, we have realized just how core the "happiness moment" is to our business model. Just how raw emotion can be directly tied to an achievement in a game - we have designed not only a UI but a "emotive" experience around harnessing the elements of the happiness that surrounds a simple interaction. Do you want to share? Do you want to gift? Do you want to save it? Is it fleeting? How can you control it? How do you have more of it later? In this session we'll hear, for the first time, from companies in the mobile and web space that have harnessed not only emotional power - but pressure - to drive their business models all using the currency of happiness. Not only have some of them accidentally created models that capture this emotion beautifully, but some of them have now learned how to sustain it. Happiness is the missing resource in your company. Learn how to capture it.

    At 5:00pm to 6:00pm, Friday 9th March

    In Ballroom EF, Austin Convention Center

    Coverage sketch note

  • Melissa Anelli Book Signing

    Melissa Anelli signs her book ‘Harry, A History: The true story of a boy wizard, his fans, and life inside the Harry Potter phenomenon’ at the SXSW bookstore.

    At 5:15pm to 5:30pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

  • Chuck Martin Book Signing

    Chuck Martin signs his book ‘The Third Screen’ at the SXSW bookstore.

    At 5:30pm to 5:45pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

  • David Neff Book Signing

    David Neff signs his latest book at the SXSW bookstore.

    At 5:30pm to 5:45pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

  • Jonathan Fields Book Signing

    Jonathan Fields signs his latest book at the SXSW bookstore.

    At 5:35pm to 5:50pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

  • AT&T Mobile App Hackathon

    Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.

    Competitors will be given 24 short hours to blow Lance’s mind by taking the concept and transforming it into an awe inspiring design, which will be reviewed by Lance himself. Finally, to really make this crazy, we’ve got over $46k in cash and prizes.
    In short, this highly intense event will celebrate the unique contribution of designers and provide you with the opportunity to not only showcase your skills, but design an app for an NFL great with millions of fans and millions of potential users.

    Registration: http://mobileappsxsw.eventbrite....

    Event Schedule:

    6PM - Friday Evening - Kick off event with Happy Hour where our special guest partners will pitch the app concept you will be designing.

    10AM - Saturday Morning - AT&T Mobile App Hackathon. The fun continues with an all day hackathon. Work with the teams that you formed on Friday night to produce the app spec’d out the night before. Senseis will be available throughout the entire event to help you code up your solution. App submissions will be accepted throughout the day with a deadline of 7:30PM.

    7:30PM - Saturday Evening. Promptly at 7:30PM, teams will begin pitching their ventures. Pitches are limited to three (3) minutes per team.

    At 6:00pm to 9:00pm, Friday 9th March

    In Room 2, Austin Convention Center

  • Jane McGonigal Book Signing

    Jane McGonigal signs ‘Reality Is Broken: Why Games Make us Better and How they Can Change the World’ at the SXSW bookstore.

    At 6:00pm to 6:30pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

  • Safe Harbor Room

    The Safe Harbor Room is a place for people in recovery to meet during SXSW. The sessions are informal and supportive. SXSW is a challenging atmosphere for those who choose sobriety. All are welcome to come to the Safe Harbor Room to meet with like-minded attendees.

    At 6:15pm to 7:15pm, Friday 9th March

    In Room 5ABC, Austin Convention Center

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