How Much Do You Open Your Kimono? Does "Thought Leadership" Imperil Your Ability to Monetize What You Know?
Does giving away info snacks enable you to sell knowledge meals, or does your blogging and content program actually cost you paying customers? Do you publish everything you know, or hold something back?
Find out in this dynamic presentation filled with tough questions, crowd participation, laughs, and real-world examples (with actual stats). You'll discover the merits (and pitfalls) of unfettered and unabashed kimono opening.
The conversation will be led by two guys who have made a career out of thought leadership and content advice. Joe Pulizzi is the founder of the Content Marketing Institute and is the co-author of Get Content Get Customers. Jay Baer is the President of social media consultancy Convince & Convert and is the co-author of The NOW Revolution.
9th–13th March 2012