Sessions at SXSW Interactive 2012 matching your filters

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• NFC: No Freakin' Chance?

  by James Davies and Rachel Youens

  Ask the average American about NFC and they’ll tell you that the New York Giants are the champs. For all the musing the tech community loves to make about NFC, envisioning a future of smart posters and tap payments, the technology has yet to gain much mainstream interest. The current surveys and projections send us a mixed message that while NFC-enabled phones will dominate by 2014, at present most people just don’t care about mobile payments. NFC could end up a phenomenon or a flop, and it all depends on the moves of a few key players. Is this the next big innovation or just the next Q-Cat or Gizmondo? We’ll look at the Vegas odds for an NFC win in US, the players that could make it happen and the technical and psychological challenges that could keep Americans from ever knowing NFC isn’t something you need cleats and a cup for.

  • Mobile
  • Near Field Communication

  At 11:00am to 12:00pm, Saturday 10th March

  In Room 616AB, Hilton Austin Downtown