Sessions at SXSW Interactive 2012 matching your filters

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  • Philanthropy Is Not the Future of Journalism

    by Nicole Hollway and Janet Coats

    While donations play a key role in community support and engagement, the writing is on the wall regarding how much government, private and foundation funding will continue to be available to public media. As media that exists to serve the public, often the mass reach required to compete for the media dollars available for banner advertising is at odds with serving the public mission. We will look at specific examples of nonprofit news organizations developing mission-supported revenue streams, integrating donor relationships into marketing and advertising, and considering revenue streams that are separate from and/or compliment their mission.

    At 11:00am to 12:00pm, Saturday 10th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Tweeting Osama’s Death: From Citizen to Journalist

    by Steve Myers and Sohaib Athar

    Within hours of learning that Osama bin Laden had been killed in Pakistan, Twitter users realized that a man had unknowingly live-tweeted the raid. Sohaib Athar (@reallyvirtual) showed what happens when ordinary people, by chance, find themselves in the middle of newsworthy events: They act like journalists, sharing information, asking questions, and working with others to figure out what happened. The speed with which his tweets traveled the world show how Twitter can turbocharge simple acts of citizen journalism by spreading them to new audiences. Steve Myers, managing editor of the Poynter Institute’s website, will describe how Athar’s tweets illustrate citizen journalism practices and how U.S. journalists learned of them so quickly. Athar, in his first trip to the U.S. since bin Laden’s killing, will describe what happened, what it was like to be in the middle of an international media scrum, and how the incident has affected his views of the media and changed his use of Twitter.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

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