Sessions at SXSW Interactive 2012 matching your filters

View as grid

Your current filters are…

Clear
  • Brands As Patterns

    by Walter Werzowa, Robin Lanahan, Greg Johnson and Marc Shillum

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value? This panel will debate, show examples and outline a new model within which experience designers show how brands should behave.

    At 9:30am to 10:30am, Saturday 10th March

    In Ballroom EF, Austin Convention Center

Schedule incomplete?

Add a new session

Filter by Day

Filter by Session type

Filter by Topic

Filter by Venue

Filter by Space