Sessions at SXSW Interactive 2012 matching your filters

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  • Real-Time Newsjacking & a Cold-Blooded Tweeter

    by Remco Marinus, Grant Hunter, Esty Gorman, Michael Logan and Bronx Zoo Cobra

    At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical genius. The result? Well, it sounds like a bad joke: What do you get when 3 strangers – a Brit, a Dutchman and a man from Taiwan - walk into an Austin bar with a lady snake that promptly escapes. Chaos and a hopefully engaging panel ensues. The sharp-tongued @BronxZoosCobra gained 200,000 followers as she live-tweeted her escape from the zoo. She is the second-most followed animal on Twitter and will be the conference's first reptile speaker. Michael Logan heads up the content arm for satirical animators NMA while Remco Marinus shot a new commercial every day for IKEA's 365 campaign. This Future of Journalism Track is sponsored by The Knight Foundation.

    At 11:00am to 12:00pm, Saturday 10th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol